William Zinsser on writing well

“A writer is always working. Stay alert to the currents around you. Much of what you see and hear will come back, having percolated for days or months or even years through your subconscious mind” – William Zinsser

On Writing Well is a book for working writers who want to improve. If you need inspiration to pick up your pen and put words to paper, I’d recommend Stephen King’s On Writing. If you want to laugh and sympathize with a writer’s life, I’d recommend Anne Lamott’s Bird by Bird.

william-zinsser-on-writing-well

Zinsser’s book is an oyster farm of wisdom. Here are some of my favorite pearls (I couldn’t resist the metaphor :)

  • Nobody told all the new computer writers that the essence of writing is rewriting. Just because they’re writing fluently doesn’t mean they’re writing well.
  • Consider all the prepositions that are draped onto verbs that don’t need any help. We don’t face problems anymore. We face up to them when we can free up a few minutes.
  • Beware, then, of the long word that’s no better than the short word: “assistance” (help), “numerous” (many), “facilitate” (ease), “individual” (man or woman), “remainder” (rest), “initial” (first), “implement” (do), “sufficient” (enough), “attempt” (try), “referred to as” (called)
  • It’s amazing how often an editor can throw away the first three or four paragraphs of an article, or even the first few pages, and start with the paragraph where the writer begins to sound like himself
  • Nouns now turn overnight into verbs. We target goals and we access facts.
  • Trust your material if it’s taking you into terrain you didn’t intend to enter but where the vibrations are good.
  • The perfect ending should take your readers slightly by surprise and yet seem exactly right.
  • Surprise is the most refreshing element in nonfiction writing.
  • This is adjective-by-habit—a habit you should get rid of. Not every oak has to be gnarled.
  • Many of us were taught that no sentence should begin with “but.” If that’s what you learned, unlearn it—there’s no stronger word at the start.
  • …it is still widely believed—a residue from school and college—that “which” is more correct, more acceptable, more literary. It’s not. In most situations, “that” is what you would naturally say and therefore what you should write.
  • Surprisingly often a difficult problem in a sentence can be solved by simply getting rid of it.
  • Most of the nudgers urged me to adopt the plural: to use “readers” and “writers,” followed thereafter by “they.” I don’t like plurals; they weaken writing because they are less specific than the singular, less easy to visualize.
  • When you use a quotation, start the sentence with it. Don’t lead up to it with a vapid phrase saying what the man said.
  • Enjoyment, finally, is what all humorists must convey—the idea that they are having a terrific time, and this notion of cranked-up audacity
  • After verbs, plain nouns are your strongest tools; they resonate with emotion.
  • Writing is such lonely work that I try to keep myself cheered up. If something strikes me as funny in the act of writing, I throw it in just to amuse myself.
  • With each rewrite I try to force my personality onto the material.
  • Writers who write interestingly tend to be men and women who keep themselves interested. That’s almost the whole point of becoming a writer.
  • Two final words occur to me. One is quest, the other is intention.
  • The only thing [readers] should notice is that you have made a sensible plan for your journey. Every step should seem inevitable.
  • Never be afraid to break a long sentence into two short ones
  • When you get such a message from your material—when your story tells you it’s over, regardless of what subsequently happened—look for the door.
  • You must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job: humor, anecdote, paradox, an unexpected quotation, a powerful fact, an outlandish detail, a circuitous approach, an elegant arrangement of words.
  • One of the bleakest moments for writers is the one when they realize that their editor has missed the point of what they are trying to do.

Thanks for reading! Here’s an earlier post on the same topic, how to improve your writing.

“We needed to stop asking about the meaning of life, and instead to think of ourselves as those who were being questioned by life – daily and hourly”

Viktor Frankl

Re-reading a book is like dating an ex-girlfriend; some things change, some stay the same, and it is on that higher level, the meta-ness of the whole thing, where you really learn and grow. While re-reading Man’s Search for Meaning, I came across a few pages that were so powerful I was unable to move past them. The ideas aren’t new, but I had forgotten them, and clearly when I first read them, they made no impression on me. To extend the analogy, it’s like falling in love for different and perhaps more spiritual reasons.

Specifically I am talking about pages 76-78 of the Kindle edition. Within, Viktor Frankl – the renowned psychotherapist and Holocaust survivor – explains why we should stop questioning life, and allow life to question us instead.

“We had to learn ourselves…that it did not really matter what we expected from life, but rather what life expected from us. We needed to stop asking about the meaning of life, and instead to think of ourselves as those who were being questioned by life – daily and hourly. Our answer must consistent, not in talk and meditation, but in right action and in right conduct.”

To find the right action and conduct for yourself:

“Live as if you were living already for the second time and as if you had acted the first time as wrongly as you are about to act now!”

The central, perhaps only, strategy is to live not for yourself but for something and someone else:

“Being human always points, and is directed, to something, or someone, other than oneself — be it a meaning to fulfill or another human being to encounter. The more one forgets himself — by giving himself to a cause to serve or another person to love — the more human he is and the more he actualizes himself.”

This book amazes me every time. It’s an easy read, a powerful story, and a potent philosophy.

“He who has a why to live for can bear with almost any how” – Nietzsche

Resources, thoughts from The Religion of Business

I created a website/project/newest-shiny-thing called The Religion of Business, where I’m building a library of advice and insights on how businesses can learn from organized religions (the focus is on the “organized” half of the phrase). I’ve written briefly about it here.

I’ll periodically share useful resources and links here. Here are a few recent ones:

  • A 1-Page Summary of Eric Hoffer’s The True Believer [link] – one of the best psychology books I’ve read, perhaps ever
  • How businesses use religious principles, techniques, ideas [link] – continuing the case for why this intersection is important and undervalued
  • Notes from The Economist’s in-depth report on the Catholic Church’s finances [link] – did you know that Catholic priests make, on average, $25K in salary?

I thought this was an interesting concept: the “cut flower culture” from Jewish theologian Will Herberg:

The attempt made in recent decades by secularist thinkers to disengage the moral principles of western civilization from their scripturally based religious context, in the assurance that they could live a life of their own as “humanistic” ethics, has resulted in our “cut flower culture.” Cut flowers retain their original beauty and fragrance, but only so long as they retain the vitality that they have drawn from their now-severed roots; after that is exhausted, they wither and die. So with freedom, brotherhood, justice, and personal dignity — the values that form the moral foundation of our civilization. Without the life-giving power of the faith out of which they have sprung, they possess neither meaning nor vitality.

I also thought this was a great article, “The Market as God” by Harvey Cox [link]. A memorable quote:

I am beginning to think that for all the religions of the world, however they may differ from one another, the religion of The Market has become the most formidable rival, the more so because it is rarely recognized as a religion

Jack Ma blasts minds at the Stanford GSB; here are my notes!

This Jack Ma talk at Stanford’s GSB, given in Mandarin (with great English subtitles!), is minute-for-minute the best tech entrepreneurship lecture I’ve heard this year, maybe last year too.

Here were my notes. They are more copious than usual because there’s so much good stuff here: wisdom, humor, anecdotes, rah-rah. Enjoy!

  • in relating a story about how he tried to stop a group of men who were stealing a manhole cover: if you don’t take action, no one will, and if you take action, you may be the beneficiary
  • his whole life, no one told him he was smart, no one believed he would succeed
  • he was first person in China to conduct business on the Internet
  • he thought, Internet will be something, as long as I’m the last person to survive, I will succeed (wow!)
  • Silicon Valley gave him a lot of inspiration
    • when he started working on the Internet in China, everyone thought he was a trickster, but when he went to SV, all the parking lots were full, rush hour traffic, people were working on the weekends
  • believes he and Alibaba succeeded in Chinese internet for 3 reasons:
    1. no money
      • “when you have too much money, that’s when your real problems start”
      • Alibaba has one of China’s largest cash reserves and that’s part of their culture
      • money is like the armed forces, try not to use it, but if you do, you must win
    2. didn’t understand technology
      • still doesn’t understand what coding is all about, but that doesn’t mean he doesn’t respect it!
      • it’s both a tragedy and a fortune that he’s not a CEO who understands internet; he isn’t looking over his engineers’ shoulders, and has great respect for his technical team
      • “I don’t understand technology, I’m afraid of it, as long as it works I’m happy”, in that way he’s similar to 80% of Alibaba’s users
      • was the company’s #1 tester but part of why he’s stepping down as CEO is because he doesn’t even use his company’s products anymore, he’s too old for the internet, young people are even better testers than he is
      • “without belief, technology is a tool”
      • mentions the need for reverence and respect of technology multiple times
    3. never planned
      • wrote one business plan, VC rejected him and gave detailed feedback, never wrote another one
      • it was 96, 97, if you wrote a plan you were either lying to yourself or to other people
      • could get an MBA to write a detailed, beautiful plan, but would it be useful? no
      • “life is a plan that is slowly unfolding…embrace change”
      • “change is the best plan if you don’t want to lose your sense of direction”
      • “I never plan, that doesn’t mean WE never plan”
  • world’s never been in better place, yet never have people had more complaints; “best of times, worst of times”
  • 30 years ago China was not much better than N Korea
  • “change is what will give young people opportunities”
  • it took him 7 years to finish elementary school
  • he took the college admissions exam (the gaokao) 3 times before he passed!
  • attributes it all to hard work, good friends, and a lot of LUCK
    • luck is like seeds to be sown, it won’t come to you on its own
    • when you have a lot of good luck, it won’t continue forever, your job is to sow other peoples’ seeds, spread it around, and it may even extend your own run
  • some of you believe in God, some in Buddha, I’m still shopping around
  • Alibaba is not a business for consumers, it’s for small businesses
    • things change too fast, too hard to understand consumer tastes, not in our DNA, but small businesses know their customers, so we help them
    • if run out of small business customers, we’ll break up the large ones!
  • we’re not competing with eBay, Google, Yahoo…we’re competing with the previous generation, and with the future

Bertrand Russell on envy, from The Conquest of Happiness

Here’s the next rewritten excerpt from Bertrand Russell’s The Conquest of Happiness. I’ll publish my completely rewritten version as an ebook in the coming weeks. In case you missed part 1: Russell on competition.

From Chapter 6, on Envy:

Napoleon envied Caesar, who envied Alexander, who probably envied Hercules, who existed only in myth! Success is never the cure for envy. Eliminate envy by enjoying what life brings you, by working hard, and by avoiding comparison with those you think more blessed than you.

Extreme modesty is itself a form of envy. Measured modesty is a virtue, but extreme modesty shouldn’t be similarly regarded. An overly modest person needs reassurance to do things which they’re very capable of doing.

[…]

Envy is closely related to competition. We don’t envy people we think are out of reach. During periods when the social hierarchy was fixed, the lower classes didn’t envy the upper classes because movement between them was impossible. Beggars don’t envy billionaires, they envy other beggars who have a warm spot to sleep for the night.

However, the current instability of social status, combined with democracy’s message that everyone is equal, has made envy accessible to all. Eventually we’ll arrive at a more just social system, but for now, the poor envy the rich, poor nations envy rich nations, women envy men, the chaste envy the promiscuous.

While envy can be productive and lead to justice between classes, nations, and even genders, the justice that results is the worst kind, the kind that hurts the fortunate, rather than helping the unfortunate. If you desire profound, positive societal change, you should root for reasons other than envy to be the driving force.

[…]

Most envy which seems on the surface professional is actually sexual in nature. A man who loves his wife and kids will be much less envious of other men’s success and wealth. What makes people happy is simple, often deceptively so, such that so-called sophisticated people fool themselves into making it complicated.