1-Page Summary (of sorts): Kevin Kelly’s What Technology Wants

Kevin KellyOf the 39 books I’ve read in the last 12 months, this one ranks in the top 3, alongside The Power of Habit and So Good They Can’t Ignore You. These books have added depth and clarity to topics which I’ve spent a lot of time thinking about (Power of Habit == a meaningful life; So Good == career success; What Technology Wants == technology’s influence on our lives).

Kevin Kelly is awesome. His Cool Tools book is great, his blog is great (some of my favorite posts: 1 2 3), he’s a deep and open-minded thinker. In What Technology Wants, Kevin examines technology’s role in history (going far before, and beyond, computers and the internets), and explains its dual role as humanity’s best friend and worst enemy.

There’s no way one page would suffice, as the book has many tangents and the arguments are nuanced and I wouldn’t properly capture his conclusions. So instead I’m sharing a selection of excerpts that convey the book’s spirit, and include my brief analyses. Hope you find it useful, and I highly encourage you to read the book!

Technology builds on itself, in usually unpredictable ways:

When Sapiens gained control of fire, this powerful technology further modified the natural terrain on a massive scale. Such a tiny trick—burning grasslands, controlling it with backfires, and summoning flames to cook grains—disrupted vast regions of the continents.

Double-entry accounting unleashed the banking industry in Venice and launched a global economy. The invention of moveable-type printing in Europe encouraged Christians to read their religion’s founding text themselves and make their own interpretations, and that launched the very idea of “protest” within and against religion.

Science-fiction guru Isaac Asimov made the astute observation that in the age of horses many ordinary people eagerly and easily imagined a horseless carriage. The automobile was an obvious anticipation since it was an extension of the first-order dynamics of a cart—a vehicle that goes forward by itself. An automobile would do everything a horse-pulled carriage did but without the horse. But Asimov went on to remark how difficult it was to imagine the second-order consequences of a horseless carriage, such as drive-in movie theaters, paralyzing traffic jams, and road rage.

We are literally and figuratively transformed through technology

The extended human is the technium. Marshall McLuhan, among others, noted that clothes are people’s extended skin, wheels extended feet, camera and telescopes extended eyes.

Technology doesn’t disappear

I was challenged on this conclusion by a highly regarded historian of technology who told me without thinking, “Look, they don’t make steam-powered automobiles anymore.” Well, within a few clicks on Google I very quickly located folks who are making brand-new parts for Stanley steam-powered cars. Nice shiny copper valves, pistons, whatever you need. With enough money you could put together an entirely new steam-powered car. And of course, thousand of hobbyists are still bolting together steam-powered vehicles, and hundreds more are keeping old ones running.

Today, in the United States alone, there are 5,000 amateurs who knap fresh arrowhead points by hand. They meet on weekends, exchange tips in flint-knapping clubs, and sell their points to souvenir brokers. John Whittaker, a professional archaeologist and flint knapper himself, has studied these amateurs and estimates that they produce over one million brand-new spear and arrow points per year. These new points are indistinguishable, even to experts like Whittaker, from authentic ancient ones.

Human evolution with technology has been, for the most part, a trend of improvement

In ancient times when a bearded prophet forecast what was to come, the news was generally bad. The idea that the future brought improvement was never very popular until recently.

As Rabbi Zalman Schachter-Shalomi once said, “There is more good than evil in the world—but not by much.” Unexpectedly, “not much” is all that’s needed when you have the leverage of compound interest at work

Over time our laws, mores, and ethics have slowly expanded the sphere of human empathy. Generally, humans originally identified themselves primarily via their families. We are currently in an unfinished expansion beyond nation and maybe even race and may soon be crossing the species boundary. Other primates are, more and more, deemed worthy of humanlike rights. If the golden rule of morality and ethics is to “do unto others as you would have others do unto you,” then we are constantly expanding our notion of “others.” This is evidence for moral progress.

Kevin Kelly - blue

(what a cool portrait, c/o rukuku)
But technology is a double-edged sword (surprise!)

All the promises, paradoxes, and trade-offs carried by Progress, with a capital P, are represented in a city. In fact, we can inspect the notion and veracity of technological progress at large by examining the nature of cities. Cities may be engines of innovation, but not everyone thinks they are beautiful, particularly the megalopolises of today, with their sprawling, rapacious appetites for energy, materials, and attention. They seem like machines eating the wilderness, and many people wonder if they are eating us as well.

The immense satisfactions of seasonal toil, abundant leisure, strong family ties, reassuring conformity, and rewarding physical labor will always pull our hearts. If everything were equal, who would want to leave a Greek island, or a Himalayan village, or the lush gardens of southern China?

Each year 1.2 million people die in automobile accidents. The dominant technological transportation system kills more people than cancer.

In his sprawling, infamous 35,000-word manifesto, the Unabomber wrote: “The system does not and cannot exist to satisfy human needs. Instead, it is human behavior that has to be modified to fit the needs of the system. This has nothing to do with the political or social ideology that may pretend to guide the technological system. It is the fault of technology, because the system is guided not by ideology but by technical necessity.” […] I have read almost every book on the philosophy and theory of technology and interviewed many of the wisest people pondering the nature of this force. So I was utterly dismayed to discover that one of the most astute analyses of the technium was written by a mentally ill mass murderer and terrorist.

Technology has its own needs and in some ways we are but shepherds

Biologist Richard Dawkins estimates that “the eye has evolved independently between 40 and 60 times around the animal kingdom,” leading him to claim, “it seems that life, at least as we know it on this planet, is almost indecently eager to evolve eyes.”

Navigation by echolocation has been found four times: in bats, dolphins, and two species of cave-dwelling birds

Weirdly, both Wallace and Darwin found the theory of natural selection after reading the same book on population growth by Thomas Malthus.

Alexander Bell and Elisha Gray both applied to patent the telephone on the same day

After Rowling launched Harry Potter in 1997 to great success, she successfully rebuffed a lawsuit by an American author who published a series of children’s books 13 years earlier about Larry Potter, an orphaned boy wizard wearing glasses and surrounded by Muggles. In 1990 Neil Gaiman wrote a comic book about a dark-haired English boy who finds out on his 12th birthday that he is a wizard and is given an owl by a magical visitor.

Large-scale prohibitions against technologies are rare. They are hard to enforce. The gun was outlawed in Shogun Japan for three centuries, exploration ships in Ming China for three centuries, and silk spinning in Italy for two centuries.

We are more dependent on it than vice-versa (?)

I asked him, “Do you think technology is making the world better or worse?” Lucas’s answer: If you watch the curve of science and everything we know, it shoots up like a rocket. We’re on this rocket and we’re going perfectly vertical into the stars. But the emotional intelligence of humankind is equally if not more important than our intellectual intelligence.

About 10,000 years ago, humans passed a tipping point where our ability to modify the biosphere exceeded the planet’s ability to modify us. That threshold was the beginning of the technium. We are at a second tipping point where the technium’s ability to alter us exceeds our ability to alter the technium.

What we do suggest is that the human race might easily permit itself to drift into a position of such dependence on the machines that it would have no practical choice but to accept all of the machines decisions. […] Autopilots fly our very complex flying machines. Algorithms control our very complex communications and electrical grids. And for better or worse, computers control our very complex economy.

But we adopt it willingly, because it increases choice and freedom

The young are not under some kind of technological spell that warps their minds into believing civilization is better. Sitting in the mountains, they are under no spell but poverty’s. They clearly know what they give up when they leave. They understand the comfort and support of family, the priceless value of community acquired in a small village, the blessings of clean air, and the soothing wholeness of the natural world. They feel the loss of immediate access to these, but they leave their shacks anyway because in the end, the tally favors the freedoms created by civilization. They can (and will) return to the hills to be rejuvenated.

There is much to learn from the Amish and how they handle technology

…their minimal lifestyle is prospering (Amish population grows at 4 percent annually) while middle-class white-collar and factory workers are increasingly unemployed and withering. […] Yet Amish lives are anything but antitechnological. In fact, on my several visits with them, I have found them to be ingenious hackers and tinkerers, the ultimate makers and do-it-yourselfers.

They don’t adopt everything new, but when they do embrace it, it’s half a century after everyone else does. By that time, the benefits and costs are clear, the technology stable, and it is cheap. […] They are slow geeks.

The Amish practice a remarkable tradition called rumspringa, wherein their teenagers are allowed to ditch their homemade uniforms—suspenders and hats for boys, long dresses and bonnets for girls—and don baggy pants and short skirts, buy a car, listen to music, and party for a few years before they decide to forever give up these modern amenities and join the Old Order church.

This sums it up:

To maximize our own contentment, we seek the minimum amount of technology in our lives. Yet to maximize the contentment of others, we must maximize the amount of technology in the world.

Thanks for reading. Here’s a list of all 1-page cheatsheets, and a list of all books!

10 simple beautiful piano songs to play (with pdfs)

My childhood piano experience was a stressful one, but today playing piano has become for me a nice outlet, a relaxing escape from the computer screen, from answering emails and scheduling calendar appointments.

Here are 10 simple beautiful songs that I like to play, with printable PDFs. Note: the YouTube videos are not of me :)

Enjoy!

1. Trois Gymnopedies by Erik Satie — really, just the premiere…

2. Comptine d’un autre ete by Yann Tiersen — the Amelie theme song

3. Forrest Gump theme song by Alan Silvestri

4. To Zanarkand by Nobuo Uematsu — from FFX

5. A Jay Chou Megamix — includes 安静 and 黑色幽默 :)

6. Angel Eyes by Jim Brickman

7. The Up theme song from Disney Pixar

8. Le Matin by Yann Tiersen

9. River Flows In You by Yiruma

10. Butterfly Waltz by Brian Crain — I haven’t played any other songs in this collection

*I’m amazed by the traffic this post gets…here are 6 more songs + pdfs!

A Time For Ruin by Yoshida Kenko

Yoshida Kenko

When a man is young he has such an overabundance of energy that his senses are quickly stirred and he has many desires. It is as easy for him to put himself in danger and court destruction as to roll a ball. He likes beautiful clothes and possessions and spends his fortunes on them, only to abandon everything for the shabby black robes of a priest. Or, his abundance of high spirits may lead him to quarrel, only to feel ashamed in his heart and envious of his antagonist; his uncertain whims shift from day to day. Now giving himself to his lusts, now moved by others’ kindness, now performing some generous action, he yearns, when he hears stories of men who ruined or even destroyed lives that might have lasted a hundred years, to do the same, and never gives a thought to leading a safe and long life. He is drawn wherever his fancies lead him, and becomes the subject of gossip that lasts even after his death. Youth is the time when a man ruins himself.

An old man’s spirit grows feeble; he is indifferent and slow to respond, unmoved by everything. His mind being naturally placid, he engages in no useless activities. He takes good care of himself, is untroubled by worries, and is careful not to be a nuisance to others. The old are as superior to the young in wisdom as the young are superior to the old in looks.

Discovered in Lapham’s Quarterly; currently reading his Essays in Idleness.

1-Page Summary: Daily Rituals by Mason Currey

Daily Rituals by Mason CurreyThe best word to describe this book is “delightful”. The author uses brief bios and vignettes to describe the daily rituals of famous writers, painters, composers and other creatives. While non-Western subjects are noticeably missing (with the exception of my perennial favorite Haruki Murakami), the book is an enjoyable and fast-paced read, and I try to re-read a profile or two every night.

The most common activities included:

  • long walks, typically after lunch or in the early evening
  • early morning or late night work sessions (instead of the white collar 9-5 schedule)
  • and related, a large minority had regular jobs of the 9-5 sort
  • lots of coffee and cigarettes; quite a few took amphetamines and sleep aids, too

Some of my favorite tidbits:

  • Auden relied on amphetamines, taking a dose of Benzedrine each morning, then a sedative to sleep
  • Francis Bacon read cookbooks to relax before bed
  • Beauvoir and Sartre had a relationship where they could take other lovers but were required to tell everything
  • Sartre consumed absurd amounts of drugs and alcohol; biographer Annie Cohen-Solal reports, “His diet over a period of twenty-four hours included two packs of cigarettes and several pipes stuffed with black tobacco, more than a quart of alcohol—wine, beer, vodka, whisky, and so on—two hundred milligrams of amphetamines, fifteen grams of aspirin, several grams of barbiturates, plus coffee, tea, rich meals.”
  • Beethoven would often count 60 beans for every cup of coffee, and take long showers by pouring water slowly over his head while standing
  • Ben Franklin liked to take “air baths” – walking around naked each morning
  • Freud’s wife “laid out his clothes, chose his handkerchiefs, and even put toothpaste on his toothbrush”
  • F Scott Fitzgerald was basically a functioning alcoholic, and believed short stories were best written in one go
  • Proust ate almost nothing — often just two cups of cafe au lair and two croissants a day
  • Stravinsky required complete solitude to compose, and would do headstands to energize himself
  • Stephen King writes every day, including birthdays and holidays, and has a daily quota of 2,000 words
  • Twain liked to read his daily work to his family after dinner
  • Cheever put on a suit each day, rode the elevator down to the basement of his building, then took it off and worked in his boxers
  • Louis Armstrong loved to smoke pot, and his favorite meals were red beans and rice, and Chinese take-out
  • Frank Lloyd Wright, even at aged 85, could still make love to his wife two to three times a day

Favorite quotes:

Murakami: “I keep to this routine every day without variation,” he told The Paris Review in 2004. “The repetition itself becomes the important thing; it’s a form of mesmerism. I mesmerize myself to reach a deeper state of mind.”

Joyce Carol Oates: “Getting the first draft finished is like pushing a peanut with your nose across a very dirty floor.”

Baker: “What I’ve found with daily routines,” he said recently, “is that the useful thing is to have one that feels new. It can almost be arbitrary. You know, you could say to yourself, ‘From now on, I’m only going to write on the back porch in flip flops starting at four o’clock in the afternoon.’ And if that feels novel and fresh, it will have a placebo effect and it will help you work. Maybe that’s not completely true. But there’s something to just the excitement of coming up with a slightly different routine. I find I have to do it for each book, have something different.”

Stravinsky: “I have never been able to compose unless sure that no one could hear me.” If he felt blocked, the composer might execute a brief headstand, which, he said, “rests the head and clears the brain.

Erdos: “A mathematician,” he liked to say, “is a machine for turning coffee into theorems.

Wallace Stevens: “I find that having a job is one of the best things in the world that could happen to me,” he once said. “It introduces discipline and regularity into one’s life. I am just as free as I want to be and of course I have nothing to worry about about money.

Joseph Heller on writing Catch 22: “I spent two or three hours a night on it for eight years,” he said. “I gave up once and started watching television with my wife. Television drove me back to Catch-22. I couldn’t imagine what Americans did at night when they weren’t writing novels.

Here’s a list of all 1-page cheatsheets, and a list of all books!

Jason Cohen on the perfect bootstrapped business

*standard caveat that the word “bootstrapped” is misleading and wildly overused

Jason Cohen gave a fantastic talk at Microconf 2013 on the perfect bootstrapped business.

Here is the Vimeo link.

Here are some other notes I found.

Here are my notes with highlights for my big insights; JC = Jason Cohen

  • most companies don’t build something people want
  • most companies don’t build themselves in a way that allows for bootstrapping
  • JC built 4 cos, all made or are making $1M+/year, all bootstrapped
  • now swinging for fences with WPEngine
  • lifestyle and bootstrapped are pejorative terms, Hiten Shah: “let’s call it self-funded”
  • goal: predictable profit every month, $10K+ income per month per founder
  • revenue models
    • recurring revenue is the best way
    • Kevin Kelly’s 1000 True Fans – he actually redacted, after getting feedback from musicians and artists that getting 1000 fans is REALLY hard
    • Jason: get 150 customers; for WPEngine, asked 50 WordPress consultants on LinkedIn for an hour of their time, said he was building something for them, and since they were consultants and time was valuable, he was happy to pay for an hour at their current rate, 48 of them responded positively and NONE of them charged him!
    • goal is to get 50 people to agree to give you $50/mo to solve their problem — even before you’ve built the product!!
    • if you get 150 people paying $100/mo, you’re past $10K/mo
    • cashflow: annual prepaid is key!! (more on annual prepaid here)
      • “2 months free if you sign up for a year”
      • 1/4 of WPEngine signups choose pre-pay
      • infinite marketing budget because cash-in exceeds all marketing spend
      • in general, raise prices
      • hack: have 3-4 price tiers, highlight middle one, have highest one be crazy high; call middle one the “business plan” so people w/ businesses will purchase that one
      • switched from 15 day free trial to 60 day moneyback guarantee; sales went up and people appreciated they “had more time” (Jason doesn’t believe in free trials; in both, a credit card was required)
  • market models
    • almost all Microconf speakers sell b2b
    • don’t do:
      • b2c…app users complain about $1.99 (versus $0.99), Gmail only charges $5/mo, just can’t make money
      • anything real-time – you always need to stay current
      • anything that relies on virality for growth
      • don’t solve a problem that only occurs once in someone’s life — e.g., weddings, events
    • do:
      • focus on naturally recurring problems
      • finance, e.g., invoicing, reporting, billing; asked app developers how much they made – 30% made none; IT-focused apps made $1.5K/mo, finance-focused apps made $6K/mo
      • problems that change over time, e.g. digital marketing like SEO and Adwords, a/b testing
      • customer and technical support
      • build aftermarkets – eg, Apple App Store, Salesforce, Heroku
      • be in a big market
        • not for same reasons as VC, but proof that market exists
        • niches abound
        • can be a “me too” product and not have to be #1
        • have more room to change product, pricing
  • customer acquisition
    • social media sucks – isn’t repeatable, always changing
    • his blog has 40K readers, launch of WP-Engine led to only 2 sign-ups
    • cos like Buffer can do it, have to be really good at it and spend a lot of time on it
    • pay for visits
    • CPC = MRR/25 (if avg $50/month in revenue, pay $2/click) – here’s his blog post on why
  • things are going well ($30-40K in monthly revenues), what happens next?
    • you can sell it
    • his second co, IT Watchdog, built product as contractor, client was making millions more, afraid they were gonna build and sell to other clients (no exclusivity), so client bought them
    • raise prices – but can change clientele
    • Thales – Greek businessman/philosopher, Aristotle regarded him as the first Greek philosopher
      • what is hardest thing? to know thyself
      • what is easiest thing? to give advice

Thanks for reading, y’all!

Jason’s definition of the perfect bootstrapped business: PREDICTABLE ACQUISITION OF RECURRING REVENUE WITH ANNUAL PREPAY IN A GOOD MARKET CREATES A CASH MACHINE