Pixar’s 22 Rules of Storytelling

A wonderful list from former Pixar storyboard artist Emma Coates (whose blog is wonderful too).

She tweeted them in 2011, and a fan created this set of matching graphics in 2013.

I wanted a simple text list for reference, so here it is. The lessons are timeless.

1. You admire a character for trying more than for their successes.

2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.

3. Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.

4. Once upon a time there was _____. Every day, _____. One day _____. Because of that, _____. Because of that, _____. Until finally _____.

(I love #4)

5. Simply. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.

6. What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?

7. Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.

8. Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.

9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.

10. Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.

11. Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.

12. Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.

13. Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.

14. Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.

15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

16. What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.

17. No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.

18. You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.

19. Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.

20. Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?

21. You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?

22. What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

1-Page Cheatsheet: Beta China by Hamish McKenzie

Beta China by Hamish McKenzieMore like a half-page cheatsheet since the book is only 65 pages ($1.99 on Amazon). I enjoy Hamish’s writing for PandoDaily – he asks bold questions and provides clear, often contrarian answers.

Also, this is my 100th post. I wish we’d gotten here sooner.

Boilerplate about China’s long history of innovation

The Chinese were the world’s earliest practitioners of chemistry, a study fueled by the Taoist search for the elixir of life. And they were the first people to produce silk, a skill they acquired as early as 1300 BC.

The first people to print paper money? That was the Chinese, too. Around AD 1000, they invented gunpowder, which they used for fireworks.

Chinese technology products are often clones; as a result there are many competitors

“C2C,” meaning “copy to China.” Benjamin Joffe, a China Internet consultant, has cheekily called it “innovation arbitrage.” China is home to thousands of Facebook clones, Twitter clones, Groupon clones, Yelp clones, eBay clones, Amazon clones, Quora clones – pretty much any Internet business you can think of.

At one point, Tudou (a leading YouTube clone) had as many as 500 competitors. “If it was just YouTube, there’s no way it could have survived.”

After cloning, Chinese companies use “micro-innovation” (known as 微创新) to add unique features; this micro-innovation is sometimes copied by the original victims

While it started life as a direct Twitter clone, Sina Weibo grew and mutated until it became more like an amalgam of Twitter and Facebook, allowing comments on each post and having more of an emphasis on pictures.

Another Silicon Valley company, however, doesn’t appear to have been so shy about taking inspiration from Sina Weibo. “When Google+ was launched, I was looking at it, I was like, ‘That’s a copy of Weibo,’” van der Chijs says.

China is known for innovation in technology business models

Tencent was among the world’s first adopters of the free-to-play model, with fellow Chinese companies Giant Interactive, Shanda, and NetEase among the other pioneers. South Korea’s Nexon had been doing it even earlier. Years later, Zynga would adopt the exact same approach

There are innovation challenges from cradle (education) to grave (Confucius)

In present-day China, innovation is neutered by an education system that emphasizes conformity over creativity, a Confucian ideology predicated on hierarchy and obedience, and the low value placed on intellectual property.

The big tech companies – known as BATS for Baidu, Alibaba, Tencent, and Sina – stifle startups

Until recently, their preference was to raid the best talent from startups, copy the most successful products, and move on. They already controlled most of the distribution channels and could quickly push their own versions of products out to their existing user bases, which number in the hundreds of millions.

BATS have an eye on overseas growth with the aim of competing in America

For companies such as UCWeb, Xiaomi, Baidu, and Tencent, it makes sense to get a headstart in emerging markets, particularly in Southeast Asia, where huge numbers of people are coming online through their mobile phones, and where the existing Internet infrastructure is relatively immature. […] Among them, the countries of Indonesia, Thailand, Vietnam, Malaysia, and Singapore have a total of more than 430 million inhabitants, and their economies are rapidly improving.

Tencent is the one Chinese company that is willing to strike out for more distant shores, and it has an eye firmly on the grandest of prizes: America. The idea of conquering the US carries great currency in China, not only because it is a rich market with enormous commercial potential, but also because it represents the ultimate status symbol.

That’s it, folks. Hope you learned something! Got any book or article recommendations?

Previous 1-page cheatsheets include:

Thanks folks! Here’s a list of all 1-page cheatsheets, and a list of all books!

September and October Quotes: “In all the noise, finding those trusted voices is more important than ever” – Tom Friedman

Aren’t quotes amazing? You get a distilled capsule of wisdom from someone (or some thing) that has withstood the test of time.

I’m constantly trying to memorize my favorites. Sometimes repetition is the only way to really learn a thing and make it a part of yourself.

I think certain types of processes don’t allow for any variation. If you have to be part of that process, all you can do is transform – or perhaps distort – yourself through that persistent repetition, and make that process a part of your own personality. – Haruki Murakami

Of course we need to start with Murakami. I’m bummed he didn’t win the Nobel Prize, but I’m sure Alice Munro deserves the prize and look forward to reading her work.

Literature is not like music; it isn’t for the young; there are no prodigies in writing. The knowledge or experience a writer seeks to transmit is social or sentimental; it takes time, it can take much of a man’s life, to process that experience, to understand what he has been through; and it takes great care and tact, then, for the nature of the experience not to be lost, not to be diluted by the wrong forms. The other man’s forms served the other man’s thoughts. – V.S. Naipaul

Been spending a lot of time with Naipaul. He is a craftsman with words and he produces work of astonishing detail and clarity. It’s like seeing a painting so intricately drawn that you feel like you’re in the uncanny valley.

Because of the intuitive way in which I have written, and also because of the baffling nature of my material, every book has come as a blessing. Every book has amazed me; up to the moment of writing I never knew it was there. But the greatest miracle for me was getting started. I feel – and the anxiety is still vivid to me – that I might easily have failed before I began. – V.S. Naipaul

He shares a frequently cited concept in his Nobel Prize speech: that he is the sum of his books, and that each new book holds all his previous books. I had a hard time with the second part, but I think it’s akin to saying that within your current self is your teenage self, your adolescent self, your child self…and so on.

I don’t buy into this happiness stuff…if you want to know happiness, look at a heroin addict. Now THEY’RE happy. – Dr. Drew

Count on Dr. Drew and Adam to call bullshit on our society’s addiction to the sort of modern self-help that offers band-aids for deep wounds.

Every really good creative person…whom I have ever known has always had two noticeable characteristics. First, there was no subject under the sun in which he could not easily get interested — from, say, Egyptian burial customs to modern art. Every facet of life had fascination for him. Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk. – James Young

A helpful reminder that we shouldn’t limit our pursuits – intellectual or otherwise.

We travel, initially, to lose ourselves; and we travel, next, to find ourselves. – Pico Ayer

To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment – Ralph Waldo Emerson

It’s a trite statement but all trite statements are true. Because they’re obvious, we – ironically – ignore them.

In all the noise, finding those trusted voices is more important than ever – Tom Friedman

Part of a great talk promoting his new book That Used To Be Us (which I’ve bought but haven’t opened).

We’re lonely, but we’re afraid of intimacy – Sherry Turkle

Sherry has a point.

The palest ink is better than the best memory – Chinese proverb (Kinsey to Peggy)

This never happened. It’ll shock you how much it never happened – Don to Peggy

I recently watched all 5 and a half seasons of Mad Men. I’d already seen about half of the episodes, but wanted to start from the beginning and work through them in the right order and with full attention. Things made a LOT more sense the second time around, but I’m sure there will be revelations from a third viewing, or a fourth…

Compared with what we ought to be, we are only half awake. Our fires are damped, our drafts are checked. We are making use of only a small part of our possible mental resources. . .men the world over possess amounts of resource, which only exceptional individuals push to their extremes of use. – William James

A useful reminder.

1-Page Cheatsheet: Moonwalking with Einstein by Joshua Foer

Moonwalking with Einstein by Joshua FoerThis is among the most enjoyable nonfiction books that I’ve read in recent years. There are three reasons why. First, Joshua Foer’s skill as a writer allows him to explain complicated topics in an easy and memorable way. Second, he forms deep relationships with world-class memorizers and writes about them in such an intimate way that the book can read like a novel. Finally, he explains fundamental memory techniques in such a clear, simple way that you believe you, too, can become a memory champ :)

I grouped interesting highlights into 4 categories:

  • The history of memory
  • Our brains and behavior
  • Memory techniques
  • Random trivia

1. THE HISTORY OF MEMORY

Memorization used to be a valued, even revered, skill. Today, memorization is increasingly delegated to technology and is being replaced by the ability to find the right information when you need it

“Ancient and medieval people reserved their awe for memory. Their greatest geniuses they describe as people of superior memories,” writes Mary Carruthers

Oral poetry was not simply a way of telling lovely or important stories, or of flexing the imagination. It was, argues the classicist Eric Havelock, “a massive repository of useful knowledge, a sort of encyclopedia of ethics, politics, history, and technology which the effective citizen was required to learn as the core of his educational equipment.”

Along with page numbers and tables of contents, the index changed what a book was, and what it could do for scholars. The historian Ivan Illich has argued that this represented an invention of such magnitude that “it seems reasonable to speak of the pre- and post-index Middle Ages.” As books became easier and easier to consult, the imperative to hold their contents in memory became less and less relevant, and the very notion of what it meant to be erudite began to evolve from possessing information internally to knowing where to find information in the labyrinthine world of external memory.

People used to read a few books intensively and repeatedly, often committing them to memory (the Bible is the canonical example). Today, we usually read a book once – if we don’t read the CliffsNotes instead – and instead worry about all the books we won’t get to

In his essay “The First Steps Toward a History of Reading,” Robert Darnton describes a switch from “intensive” to “extensive” reading that occurred as books began to proliferate. Until relatively recently, people read “intensively,” says Darnton. “They had only a few books—the Bible, an almanac, a devotional work or two—and they read them over and over again, usually aloud and in groups, so that a narrow range of traditional literature became deeply impressed on their consciousness.”

Today, we read books “extensively,” without much in the way of sustained focus, and, with rare exceptions, we read each book only once. We value quantity of reading over quality of reading. We have no choice, if we want to keep up with the broader culture. Even in the most highly specialized fields, it can be a Sisyphean task to try to stay on top of the ever-growing mountain of words loosed upon the world each day.

About Wuthering Heights I remember exactly two things: that I read it in a high school English class and that there was a character named Heathcliff. I couldn’t say whether I liked the book or not…We read and read and read, and we forget and forget and forget.

2. OUR BRAINS AND BEHAVIOR

Our memory for imagery is vastly superior to our memory for words. You rarely forget a face, but you’re always forgetting names

He was referring to a frequently cited set of experiments carried out in the 1970s using the exact same picture recognition test that we’d just taken, only instead of thirty images, the researchers asked their subjects to remember ten thousand. (It took a full week to perform the test.) That’s a lot of pictures for a mind to keep track of, especially since the subjects were only able to look at each image once. Even so, the scientists found that people were able to remember more than 80 percent of what they’d seen.

To understand why this sort of mnemonic trick works, you need to know something about a strange kind of forgetfulness that psychologists have dubbed the “Baker/baker paradox.” The paradox goes like this: A researcher shows two people the same photograph of a face and tells one of them that the guy is a baker and the other that his last name is Baker. A couple days later, the researcher shows the same two guys the same photograph and asks for the accompanying word. The person who was told the man’s profession is much more likely to remember it than the person who was given his surname. Why should that be? Same photograph. Same word. Different amount of remembering.

Photographic memory – like the sort implied in Rain Man and other pop culture – doesn’t exist

Even though many people claim to have a photographic memory, there’s no evidence that anyone can actually store mental snapshots and recall them with perfect fidelity.

Photographic memory is often confused with another bizarre—but real—perceptual phenomenon called eidetic memory, which occurs in 2 to 15 percent of children, and very rarely in adults. An eidetic image is essentially a vivid afterimage that lingers in the mind’s eye for up to a few minutes before fading away. Children with eidetic memory never have anything close to perfect recall, and they typically aren’t able to visualize anything as detailed as a body of text.

How we experience a unit of time constantly changes. When we do something new, time slows down

In 1962, Siffre spent two months living in total isolation in a subterranean cave, without access to clock, calendar, or sun. Sleeping and eating only when his body told him to, he sought to discover how the natural rhythms of human life would be affected by living “beyond time.” Very quickly Siffre’s memory deteriorated. In the dreary darkness, his days melded into one another and became one continuous, indistinguishable blob. At some point he stopped being able to remember what happened even the day before. His experience in isolation had turned him into EP. As time began to blur, he became effectively amnesic. Soon, his sleep patterns disintegrated. Some days he’d stay awake for thirty-six straight hours, other days for eight—without being able to tell the difference.

Sleep is good for you (surprise!)

It’s thought that sleep plays a critical role in this process of consolidating our memories and drawing meaning out of them. Rats that have spent an hour running around a track apparently run through the same track in their sleep, and exhibit the same patterns of neural firings with their eyes closed as when they were learning the mazes in the first place.

If you’re not consistently failing, then you’re not consistently improving

The best chess players follow a similar strategy. They will often spend several hours a day replaying the games of grand masters one move at a time, trying to understand the expert’s thinking at each step. Indeed, the single best predictor of an individual’s chess skill is not the amount of chess he’s played against opponents, but rather the amount of time he’s spent sitting alone working through old games.

If they’re not practicing deliberately, even experts can see their skills backslide. Ericsson shared with me an incredible example of this. Even though you might be inclined to trust the advice of a silver-haired doctor over one fresh out of medical school, it’s been found that in few fields of medicine, doctors’ skills don’t improve the longer they’ve been practicing. The diagnoses of professional mammographers, for example, have a tendency to get less and less accurate over the years. Why would that be? For most mammographers, practicing medicine is not deliberate practice, according to Ericsson. It’s more like putting into a tin cup than working with a coach. That’s because mammographers usually only find out about the accuracy of their diagnoses weeks or months later, if at all, at which point they’ve probably forgotten the details of the case and can no longer learn from their successes and mistakes.

3. MEMORY TECHNIQUES

The Memory Palace – a physical location that you can precisely visualize – is the foundation for many world-class memory techniques

It was simply a matter of learning to “think in more memorable ways” using the “extraordinarily simple” 2,500-year-old mnemonic technique known as the “memory palace” that Simonides of Ceos had supposedly invented in the rubble of the great banquet hall collapse. The techniques of the memory palace—also known as the journey method or the method of loci, and more broadly as the ars memorativa, or “art of memory”—were refined and codified in an extensive set of rules and instruction manuals by Romans like Cicero and Quintilian, and flowered in the Middle Ages as a way for the pious to memorize everything from sermons and prayers to the punishments awaiting the wicked

The four-time U.S. memory champion Scott Hagwood uses luxury homes featured in Architectural Digest to store his memories. Dr. Yip Swee Chooi, the effervescent Malaysian memory champ, used his own body parts as loci to help him memorize the entire 56,000-word, 1,774-page Oxford Chinese-English dictionary. One might have dozens, hundreds, perhaps even thousands of memory palaces, each built to hold a different set of memories.

Studies show that memory champions have normal brains, but the brain’s visual regions are used more

The brains of the mental athletes appeared to be indistinguishable from those of the control subjects. What’s more, on every single test of general cognitive ability, the mental athletes’ scores came back well within the normal range. The memory champs weren’t smarter, and they didn’t have special brains.

But there was one telling difference between the brains of the mental athletes and the control subjects: When the researchers looked at which parts of the brain were lighting up when the mental athletes were memorizing, they found that they were activating entirely different circuitry. According to the functional MRIs, regions of the brain that were less active in the control subjects seemed to be working in overdrive for the mental athletes.

Chunking is the reason why chess grandmasters can quickly memorize board layouts and recreate past games

The twelve-digit numerical string 120741091101 is pretty hard to remember. Break it into four chunks—120, 741, 091, 101—and it becomes a little easier. Turn it into two chunks, 12/07/41 and 09/11/01, and they’re almost impossible to forget. You could even turn those dates into a single chunk of information by remembering it as “the two big surprise attacks on American soil.”

It was as if the chess experts weren’t thinking so much as reacting. When De Groot listened to their verbal reports, he noticed that they described their thoughts in different language than less experienced chess players. They talked about configurations of pieces like “pawn structures” and immediately noticed things that were out of sorts, like exposed rooks. They weren’t seeing the board as thirty-two pieces. They were seeing it as chunks of pieces, and systems of tension.

To remember something like a name or place, convert it into an image. The dirtier or funnier the image, the better

What distinguishes a great mnemonist, I was learning, is the ability to create these sorts of lavish images on the fly, to paint in the mind a scene so unlike any that has been seen before that it cannot be forgotten. And to do it quickly. Which is why Tony Buzan tells anyone who will listen that the World Memory Championship is less a test of memory than of creativity. When forming images, it helps to have a dirty mind. Evolution has programmed our brains to find two things particularly interesting, and therefore memorable: jokes and sex—and especially, it seems, jokes about sex.

Here’s a great article on a similar memory technique.

4. RANDOM TRIVIA

When St. Augustine, in the fourth century A.D., observed his teacher St. Ambrose reading to himself without moving his tongue or murmuring, he thought the unusual behavior so noteworthy as to record it in his Confessions

Before they can receive accreditation from London’s Public Carriage Office, cabbies-in-training must spend two to four years memorizing the locations and traffic patterns of all 25,000 streets in the vast and vastly confusing city, as well as the locations of 1,400 landmarks. Their training culminates in an infamously daunting exam called “the Knowledge,” in which they not only have to plot the shortest route between any two points in the metropolitan area, but also name important places of interest along the way. Only about three out of ten people who train for the Knowledge obtain certification.

Americans on the international memory circuit are like Jamaicans on the international bobsledding circuit—easily the most laid-back folks at any competition, and possibly even the most stylish, but on the international stage, we are behind the curve in terms of both technique and training.

That’s it, folks. Hope you learned something! Got any book or article recommendations?

Previous 1-page cheatsheets include:

Thanks y’all! Here’s a list of all 1-page cheatsheets, and a list of all books!

wait but why (are Gen Ys unhappy?)

The article explains why Gen Y yuppies (whom the author nicknames GYPSYs) are unhappy. It suggests 3 reasons:

1. Happiness = Reality – Expectations

We (GYPSYs) have unreasonably high expectations.

Our parents and grandparents’ generations had simpler goals: secure jobs, homeownership, a loving family.

The GYPSY needs a lot more from a career than a nice green lawn of prosperity and security. The fact is, a green lawn isn’t quite exceptional or unique enough for a GYPSY. Where the Baby Boomers wanted to live The American Dream, GYPSYs want to live Their Own Personal Dream.

wait but why(The stick-figure artwork is a plus)

According to Cal Newport, the phrase “follow your passion” barely existed 20 years ago!

This reality-expectations gap is made worse because…

2. GYPSYs think they’re special and unique

We not only have higher goals, but we measure success in comparison to everyone else. And there’s always someone smarter/richer/better-looking/etc

“Sure,” Lucy has been taught, “everyone will go and get themselves some fulfilling career, but I am unusually wonderful and as such, my career and life path will stand out amongst the crowd.” So on top of the generation as a whole having the bold goal of a flowery career lawn, each individual GYPSY thinks that he or she is destined for something even better—A shiny unicorn on top of the flowery lawn.

These comparisons are easier than ever to make, due to…

3. The downsides of social media

Social media creates a world for Lucy where A) what everyone else is doing is very out in the open, B) most people present an inflated version of their own existence, and C) the people who chime in the most about their careers are usually those whose careers (or relationships) are going the best, while struggling people tend not to broadcast their situation.

Their solution? Stay ambitious. Stop thinking you’re “special”. Ignore others’ success.

A fun read.

A (sarcastic?) reader comment:

This is pretty cool… except I am special. Call me a gypsy, but I studied a real major in college, went on to get my masters, had a 4.0 throughout, got my dream job, earn great money, have a smokin’ hot wife, a big house, nice car, a muscular physique and am smarter than most people I have ever known or met.

Thanks Alex for the find.