1-Page Cheatsheet: Moonwalking with Einstein by Joshua Foer

Moonwalking with Einstein by Joshua FoerThis is among the most enjoyable nonfiction books that I’ve read in recent years. There are three reasons why. First, Joshua Foer’s skill as a writer allows him to explain complicated topics in an easy and memorable way. Second, he forms deep relationships with world-class memorizers and writes about them in such an intimate way that the book can read like a novel. Finally, he explains fundamental memory techniques in such a clear, simple way that you believe you, too, can become a memory champ :)

I grouped interesting highlights into 4 categories:

  • The history of memory
  • Our brains and behavior
  • Memory techniques
  • Random trivia

1. THE HISTORY OF MEMORY

Memorization used to be a valued, even revered, skill. Today, memorization is increasingly delegated to technology and is being replaced by the ability to find the right information when you need it

“Ancient and medieval people reserved their awe for memory. Their greatest geniuses they describe as people of superior memories,” writes Mary Carruthers

Oral poetry was not simply a way of telling lovely or important stories, or of flexing the imagination. It was, argues the classicist Eric Havelock, “a massive repository of useful knowledge, a sort of encyclopedia of ethics, politics, history, and technology which the effective citizen was required to learn as the core of his educational equipment.”

Along with page numbers and tables of contents, the index changed what a book was, and what it could do for scholars. The historian Ivan Illich has argued that this represented an invention of such magnitude that “it seems reasonable to speak of the pre- and post-index Middle Ages.” As books became easier and easier to consult, the imperative to hold their contents in memory became less and less relevant, and the very notion of what it meant to be erudite began to evolve from possessing information internally to knowing where to find information in the labyrinthine world of external memory.

People used to read a few books intensively and repeatedly, often committing them to memory (the Bible is the canonical example). Today, we usually read a book once – if we don’t read the CliffsNotes instead – and instead worry about all the books we won’t get to

In his essay “The First Steps Toward a History of Reading,” Robert Darnton describes a switch from “intensive” to “extensive” reading that occurred as books began to proliferate. Until relatively recently, people read “intensively,” says Darnton. “They had only a few books—the Bible, an almanac, a devotional work or two—and they read them over and over again, usually aloud and in groups, so that a narrow range of traditional literature became deeply impressed on their consciousness.”

Today, we read books “extensively,” without much in the way of sustained focus, and, with rare exceptions, we read each book only once. We value quantity of reading over quality of reading. We have no choice, if we want to keep up with the broader culture. Even in the most highly specialized fields, it can be a Sisyphean task to try to stay on top of the ever-growing mountain of words loosed upon the world each day.

About Wuthering Heights I remember exactly two things: that I read it in a high school English class and that there was a character named Heathcliff. I couldn’t say whether I liked the book or not…We read and read and read, and we forget and forget and forget.

2. OUR BRAINS AND BEHAVIOR

Our memory for imagery is vastly superior to our memory for words. You rarely forget a face, but you’re always forgetting names

He was referring to a frequently cited set of experiments carried out in the 1970s using the exact same picture recognition test that we’d just taken, only instead of thirty images, the researchers asked their subjects to remember ten thousand. (It took a full week to perform the test.) That’s a lot of pictures for a mind to keep track of, especially since the subjects were only able to look at each image once. Even so, the scientists found that people were able to remember more than 80 percent of what they’d seen.

To understand why this sort of mnemonic trick works, you need to know something about a strange kind of forgetfulness that psychologists have dubbed the “Baker/baker paradox.” The paradox goes like this: A researcher shows two people the same photograph of a face and tells one of them that the guy is a baker and the other that his last name is Baker. A couple days later, the researcher shows the same two guys the same photograph and asks for the accompanying word. The person who was told the man’s profession is much more likely to remember it than the person who was given his surname. Why should that be? Same photograph. Same word. Different amount of remembering.

Photographic memory – like the sort implied in Rain Man and other pop culture – doesn’t exist

Even though many people claim to have a photographic memory, there’s no evidence that anyone can actually store mental snapshots and recall them with perfect fidelity.

Photographic memory is often confused with another bizarre—but real—perceptual phenomenon called eidetic memory, which occurs in 2 to 15 percent of children, and very rarely in adults. An eidetic image is essentially a vivid afterimage that lingers in the mind’s eye for up to a few minutes before fading away. Children with eidetic memory never have anything close to perfect recall, and they typically aren’t able to visualize anything as detailed as a body of text.

How we experience a unit of time constantly changes. When we do something new, time slows down

In 1962, Siffre spent two months living in total isolation in a subterranean cave, without access to clock, calendar, or sun. Sleeping and eating only when his body told him to, he sought to discover how the natural rhythms of human life would be affected by living “beyond time.” Very quickly Siffre’s memory deteriorated. In the dreary darkness, his days melded into one another and became one continuous, indistinguishable blob. At some point he stopped being able to remember what happened even the day before. His experience in isolation had turned him into EP. As time began to blur, he became effectively amnesic. Soon, his sleep patterns disintegrated. Some days he’d stay awake for thirty-six straight hours, other days for eight—without being able to tell the difference.

Sleep is good for you (surprise!)

It’s thought that sleep plays a critical role in this process of consolidating our memories and drawing meaning out of them. Rats that have spent an hour running around a track apparently run through the same track in their sleep, and exhibit the same patterns of neural firings with their eyes closed as when they were learning the mazes in the first place.

If you’re not consistently failing, then you’re not consistently improving

The best chess players follow a similar strategy. They will often spend several hours a day replaying the games of grand masters one move at a time, trying to understand the expert’s thinking at each step. Indeed, the single best predictor of an individual’s chess skill is not the amount of chess he’s played against opponents, but rather the amount of time he’s spent sitting alone working through old games.

If they’re not practicing deliberately, even experts can see their skills backslide. Ericsson shared with me an incredible example of this. Even though you might be inclined to trust the advice of a silver-haired doctor over one fresh out of medical school, it’s been found that in few fields of medicine, doctors’ skills don’t improve the longer they’ve been practicing. The diagnoses of professional mammographers, for example, have a tendency to get less and less accurate over the years. Why would that be? For most mammographers, practicing medicine is not deliberate practice, according to Ericsson. It’s more like putting into a tin cup than working with a coach. That’s because mammographers usually only find out about the accuracy of their diagnoses weeks or months later, if at all, at which point they’ve probably forgotten the details of the case and can no longer learn from their successes and mistakes.

3. MEMORY TECHNIQUES

The Memory Palace – a physical location that you can precisely visualize – is the foundation for many world-class memory techniques

It was simply a matter of learning to “think in more memorable ways” using the “extraordinarily simple” 2,500-year-old mnemonic technique known as the “memory palace” that Simonides of Ceos had supposedly invented in the rubble of the great banquet hall collapse. The techniques of the memory palace—also known as the journey method or the method of loci, and more broadly as the ars memorativa, or “art of memory”—were refined and codified in an extensive set of rules and instruction manuals by Romans like Cicero and Quintilian, and flowered in the Middle Ages as a way for the pious to memorize everything from sermons and prayers to the punishments awaiting the wicked

The four-time U.S. memory champion Scott Hagwood uses luxury homes featured in Architectural Digest to store his memories. Dr. Yip Swee Chooi, the effervescent Malaysian memory champ, used his own body parts as loci to help him memorize the entire 56,000-word, 1,774-page Oxford Chinese-English dictionary. One might have dozens, hundreds, perhaps even thousands of memory palaces, each built to hold a different set of memories.

Studies show that memory champions have normal brains, but the brain’s visual regions are used more

The brains of the mental athletes appeared to be indistinguishable from those of the control subjects. What’s more, on every single test of general cognitive ability, the mental athletes’ scores came back well within the normal range. The memory champs weren’t smarter, and they didn’t have special brains.

But there was one telling difference between the brains of the mental athletes and the control subjects: When the researchers looked at which parts of the brain were lighting up when the mental athletes were memorizing, they found that they were activating entirely different circuitry. According to the functional MRIs, regions of the brain that were less active in the control subjects seemed to be working in overdrive for the mental athletes.

Chunking is the reason why chess grandmasters can quickly memorize board layouts and recreate past games

The twelve-digit numerical string 120741091101 is pretty hard to remember. Break it into four chunks—120, 741, 091, 101—and it becomes a little easier. Turn it into two chunks, 12/07/41 and 09/11/01, and they’re almost impossible to forget. You could even turn those dates into a single chunk of information by remembering it as “the two big surprise attacks on American soil.”

It was as if the chess experts weren’t thinking so much as reacting. When De Groot listened to their verbal reports, he noticed that they described their thoughts in different language than less experienced chess players. They talked about configurations of pieces like “pawn structures” and immediately noticed things that were out of sorts, like exposed rooks. They weren’t seeing the board as thirty-two pieces. They were seeing it as chunks of pieces, and systems of tension.

To remember something like a name or place, convert it into an image. The dirtier or funnier the image, the better

What distinguishes a great mnemonist, I was learning, is the ability to create these sorts of lavish images on the fly, to paint in the mind a scene so unlike any that has been seen before that it cannot be forgotten. And to do it quickly. Which is why Tony Buzan tells anyone who will listen that the World Memory Championship is less a test of memory than of creativity. When forming images, it helps to have a dirty mind. Evolution has programmed our brains to find two things particularly interesting, and therefore memorable: jokes and sex—and especially, it seems, jokes about sex.

Here’s a great article on a similar memory technique.

4. RANDOM TRIVIA

When St. Augustine, in the fourth century A.D., observed his teacher St. Ambrose reading to himself without moving his tongue or murmuring, he thought the unusual behavior so noteworthy as to record it in his Confessions

Before they can receive accreditation from London’s Public Carriage Office, cabbies-in-training must spend two to four years memorizing the locations and traffic patterns of all 25,000 streets in the vast and vastly confusing city, as well as the locations of 1,400 landmarks. Their training culminates in an infamously daunting exam called “the Knowledge,” in which they not only have to plot the shortest route between any two points in the metropolitan area, but also name important places of interest along the way. Only about three out of ten people who train for the Knowledge obtain certification.

Americans on the international memory circuit are like Jamaicans on the international bobsledding circuit—easily the most laid-back folks at any competition, and possibly even the most stylish, but on the international stage, we are behind the curve in terms of both technique and training.

That’s it, folks. Hope you learned something! Got any book or article recommendations?

Previous 1-page cheatsheets include:

Thanks y’all! Here’s a list of all 1-page cheatsheets, and a list of all books!

August and September Books: lots of fiction and a few audiobooks

Thanks to Yujin, I’m addicted to Farnam Street. It’s the blog I wanted to start :)

Here are the books I read in August and September. I’m using a simpler format, with the hope that less work = more consistent updating.

August

I drove from LA to San Francisco twice in August, hence the 3 completed audiobooks. Oh, and plenty of podcasts.

The Launch Pad: Inside Y Combinator by Randall Stross

I kept putting off reading this book, but after unabated nagging from a few friends, I took the plunge and got through it pretty quickly. Stross provides a great refresher of YC lessons learned, and his behind-the-scenes access unlocked plenty of new insights and stories.

On Writing: A Memoir of the Craft by Stephen King (audiobook)

Did you know Stephen King had his first short stories published at the age of 18? And that his ironclad rule is to write 2000 words a day, every day (holidays and weekends included)?

It reminds me of that Somerset Maugham quote,

I write only when inspiration strikes me. Fortunately it strikes me every morning at nine o’clock sharp.

Stephen also dislikes adverbs, for example “he aggressively jumped” or “she silently tip-toed”.

Thanks Magic Ming for the rec.

The Inner Game of Tennis by W. Timothy Gallwey (audiobook)

It’s nominally an investigation of how average tennis players like myself can perform at their highest level, but its lessons can be abstracted into a life philosophy on how to overcome obstacles, face competition, and be your best self. Some of Timothy’s lessons are trite and of the self-help variety, for example his belief that opponents are blessings in disguise, but overall I enjoyed reading the book and understanding the difference between my conscious and subconscious self.

Stein on Writing by Sol Stein (audiobook)

You know you’re a big poo-bah when the title of your book can follow the format “[your last name] on [some topic]”. Like “Jordan on Basketball” or “Santana on Guitar”. I guess that’s where Stein fits in the pantheon of book editors, having published the works of David Frost, Elia Kazan, W. H. Auden, and Jacques Barzun. I learned so much from the audiobook that when it was finished, I immediately started over and listened to it again. For example, the best dialogue should be oblique, as in:

Harry: “Did you like that new movie Gravity?”
Sally: “How can you not like a movie with George Clooney AND Sandra Bullock?”

The dialogue is oblique because Sally doesn’t just say “Yes” or “No”. So yeah, many nuggets like that.

September

Dominated by fiction.

The Giver by Lois Lowry

Yes, I read this book in middle school and I think it’s really meant for on-the-cusp adolescent boys. Where the re-reading urge came from, I can’t tell you. But I’m glad I re-read it, particularly the first half which focuses on how Jonas discovers his gift and how it changes both his relationships and his view of the world. I find it amazing that an adult author can write something which touches both children and adults, sort of like Pixar does today with its movies. The Giver profoundly affected 12-year old me, and it’s probably changed the lives of millions of kids and will continue doing so. Powerful stuff.

Hard-Boiled Wonderland and the End of the World by Haruki Murakami

As I’ve mentioned too many times before, I love Murakami’s writing. Like going on a run with a really fit friend, it pushes you beyond the limits of what you thought possible, and you’re left better for the experience with an undeniable reader’s high.

Not all’s perfect in Murakami-land, though. His sometimes bizarre, usually unpredictable endings can be aggravating, because I like to have my literary i’s dotted and t’s crossed. Those endings can feel like a girl who careens into your life, crashing through the emotional boundaries that you’ve carefully built, and then vanishes without a warning, leaving you with questions that your heart keeps asking but your brain knows will remain unanswered.

…or something like that, I imagine.

Kafka on the Shore by Haruki Murakami

The 2 books are so different that it doesn’t matter what order you read them in. Hard-Boiled was more…cerebral. And Kafka left me with a melancholy that is I wouldn’t try to explained.

If you do read them – or any of the other books – I’d love to hear your thoughts. Always open to recommendations as well. Cheers!

1-Page Cheatsheet: The Big Miss by Hank Haney

The Big Miss by Hank HaneySome athletes are SO GOOD that they suck you in. Any article, forum thread, tweet…you want to know anyone and everyone’s opinion. And of course you have your own.

My SO GOOD list includes Michael Jordan, Roger Federer, and of course Tiger Woods. When I heard the premise for this book – a behind-the-scenes-tell-all from his former swing coach – a book so explosive that a fairly reticent Tiger even complained publicly, I was sold.

Unfortunately, I’m missing 1/3rd of my highlights. After a long flight engrossed in the book on my iPad Kindle app, I absentmindedly left that iPad in my seatback pocket. Those highlights are lost unless a kind stranger returns it, which probably won’t happen because it’s a new iPad mini and those things are pretty sexy.

From the remaining 2/3rds, here’s my 1-page cheatsheet to The Big Miss: My Years Coaching Tiger Woods by Hank Haney [Amazon Kindle].

From Hank’s Wikipedia:

Hank Haney (born August 24, 1955) is an American professional golf instructor best known for coaching Tiger Woods[1] and two-time major championship winner Mark O’Meara. A graduate of the University of Tulsa, Haney owns and operates four teaching facilities in the Dallas, Texas area.

Insights and Highlights

Tiger plays to avoid “the big miss”

Although it’s commonly thought that Tiger plays go-for-broke golf and tries the most difficult shots with no fear, it’s a false image. Tiger is, above all, a calculating golfer who plays percentages and makes sure to err on the safe side.

Avoiding the big miss was a big part of what made Ben Hogan and Jack Nicklaus so great, and it’s a style that Tiger has emulated.

Tiger and Phil have a chilly relationship

Tiger has always had a chilly relationship with Phil. Some of it is personality, but most of it is that Mickelson possesses the kind of talent that has made him a legitimate threat to Tiger’s supremacy. Phil’s popularity with the fans and gentle treatment from the media add to Tiger’s annoyance.

Full-time, traveling coaches are a relatively new thing

But the publicity given to overhauls of pro players’ swings, especially the attention paid to the success David had with Nick, changed the model. Not only did it drive more tour players to seek full-time teachers; it led more instructors to travel the tour looking for business and developing stables. Whereas previously the only “lessons” on tour practice ranges had been one pro passing a quick tip along to another, soon there were so-called swing gurus walking the practice tee with video cameras, often serving multiple players at once.

No surprise – Tiger is GOOD

I was focused on Tiger’s progress, but I also had moments—especially when we first started working together—in which I’d just admire how good he was. Beyond his technique, his swing was mesmerizing for displaying the sheer grace that only the most special athletes possess. But besides exhibiting impressive coordination and explosiveness, even in practice Tiger had a focus and intensity that were beyond anything I’d ever witnessed. I could feel his love for what he was doing: his thrill at controlling the ball, his enthusiasm for learning how to do it better.

Even the people around him weren’t close

But as I was beginning to figure out, Tiger really didn’t let anyone in. It was interesting that Mark also advised that when it came to Tiger, the best policy was “Don’t get too close.”

*Mark Steinberg, Tiger’s agent

Tiger had a close relationship with his caddy Steve Williams…before the fallout

After Mark Steinberg, the next-closest person to Tiger was Steve Williams. Without a doubt, Steve is the best caddie I’ve ever seen. His greatest gift is that he stays completely calm and retains a commanding presence under the greatest tournament pressure. His former boss Raymond Floyd once said that Steve is the only caddie he ever had who didn’t choke. He proved it many times with Tiger, either by saying the right thing at a nervous moment, staying solidly silent in a moment of crisis, or calling Tiger off a shot if he believed it was the wrong one. Steve prided himself on being able to read Tiger’s mind, and Tiger respected Steve’s guts, judgment, and instinct. He also relied on Steve’s ability to be gruff and intimidating so that fans and media would give him a wider berth.

His weakness was the driver

Simply put, Tiger played the driver with a lot of fear.

Sometimes, to make it less of a big deal, he’d remind me that he had never considered himself a particularly good driver, at least in comparison with the rest of his game. “That’s why my name is Woods,” he’d joke. “Maybe it would have been different if I’d been named Fairway.”

He was reserved and could be moody

I saw Tiger in many modes. He could be very gracious in public when he chose. But when the mood struck him, he could be coldly aloof with media, autograph seekers, or even officials. In private, I found that he could either be good company—conversational and intelligent in a way that made you wish he’d allow that side of himself to come out all the time—or completely distant.

He enjoyed breaking small rules

Mostly he just drove his Escalade, but in a way that reflected an impatient guy who wasn’t going to follow the silly rules of regular schlubs. He’d go over the speed limit, but not by a lot. Mostly it was rolling stops, turns over double lines, parking in a restricted spot—time-saving stuff he thought was worth the risk. When I was in the passenger seat, sometimes I’d say “Nice” after one of his illegal moves. That would draw a smile from Tiger as he enjoyed the rare feeling of breaking rules.

He likes popsicles

I always remember a quirky aspect of Tiger’s behavior that in retrospect says a lot about how it was with him. When we were watching television after dinner, he’d sometimes go to the refrigerator to get a sugar-free popsicle. But he never offered me one or ever came back with one, and one night I really wanted one of those popsicles. But I found myself sitting kind of frozen, not knowing what to do next. I didn’t feel right just going to the refrigerator and taking one, and I kind of started laughing to myself at how hesitant I was to ask Tiger for one. It actually took me a while to summon the courage to blurt out, “Hey, bud, do you think I could have one of those popsicles?” He looked at me as if puzzled that I was asking, and said, “Yeah, sure, go ahead and get one.” I did, but even after that, Tiger never offered me a popsicle. It can sound petty, recalling a slight so ludicrously tiny, but my point is, it was that quality of paying attention only to his own needs that was so central to his ability to win.

He has a one-strike policy

The next time I saw Tiger, though, a couple of weeks later, I realized that it had somehow leaked that I’d tipped off the producer. He told me in a flat voice, “Don’t tell people where I’m going to play.” I said, “OK, sorry; won’t happen again.” And that was the end of the discussion. But from that moment, I was never again told whether he was entering a tournament until the same day he publicly announced his decision on his website. It made my life harder as far as planning went, but I guess he felt I’d betrayed him, and this was the consequence. In the bigger picture, he probably didn’t trust me as much, although I’m not sure. With Tiger, as far as staying in the inner sanctum, you’re pretty much one and done.

He has a unique ability to manage emotion

I think one of Tiger’s gifts was the ability, when he needed to, to turn off emotion. It was why after a tantrum he could still be serene over the next shot. No doubt he’d learned early on that strong emotions unchecked adversely affect coordination and focus and generally impede winning. His knack for shutting down emotion was a big reason he closed out victories better than anyone else in history, and why he was so incredibly good at making the last putt.

He’s ruthlessly competitive

Early in his career, when Ernie Els was the next-best player, Tiger handed him a string of hard defeats, and he frankly thought it broke Ernie as a serious rival. Tiger was always looking to do that with anyone who challenged him.

I can remember a few times when another player would make a conciliatory gesture toward Tiger, like sitting down at the lunch table or stopping to say something nice on the practice tee, and Tiger would respond with the cold shoulder. Sergio Garcia got the treatment after some early success against Tiger, and I think it bothered Sergio to the extent that he never played well in their matchups again.

That’s it, folks

Here’s my active reading list.

Previous 1-page cheatsheets include:

Here’s a full list of past books.

How and why I’ve spent 377 hours listening to podcasts since June 2012

Bill Simmons - The BS ReportThat’s almost an hour a day. Yes, it’s made-up, but the real number isn’t far off.

I think everyone should listen to podcasts, and it’d be sweet to host my own someday. So let me explain how I got into them, why they’re so great, and which shows are my favorites.

How I got into podcasts

I’ve always enjoyed audiobooks. Audible is expensive but I’ve never regretted a purchase.

Like an Economist subscription or a Skritter membership, the price you pay pales in comparison to the value of what you learn. I’m a firm believer that knowledge – of any kind – increases life satisfaction and improves your view of the world.

Yes, it can make you more cynical at times, but ignorance is definitely not bliss. It’s just lazy. You wouldn’t operate on a sick patient or create a web app without learning everything you can about it, so why the heck would you take a hands-off approach to the bigger and tougher problem of understanding the world around you?

Plus, random knowledge makes me more interesting at cocktail parties, which I need since I’m good with cocktails and bad with social skills.

It wasn’t until recently that I began listening to podcasts. In some ways they’re better than audiobooks – they’re shorter and they’re free.

Podcasts have exploded in variety and quality, driven by smartphones, broadband, and marketplaces like iTunes. Like Spotify is doing for musicians and Kindle Direct Publishing is doing for authors, podcast creators (ranging from educators to comedians to entrepreneurs) can now reach a large audience and make enough money to support themselves.

Listening to podcasts used to be a hassle. I would search the internet haystack, find the mp3 needle, load it into iTunes, and sync it with my iPhone, all before I listened to a single second.

I’d often remember the podcast was in my phone after the fact, then mentally flog myself for spending half an hour driving in the car, listening to Selena Gomez or some mindless EDM crap, when I could have been using my time productively.

The Stitcher app removed all that hassle and made me into a podcast fanboy. I could easily find the best shows. Stitcher would automatically download them to my phone. The app would resume playback from where I was last.

Ironically, I switched from Stitcher to Apple’s Podcasts app in the last 6 months (the main reason: Stitcher has ads and Podcasts doesn’t), but I’d already spent 150 listening hours (Stitcher tracks that data) and it’d become a habit. Now I automatically open the Podcasts app when my ears have 5+ minutes to spare, like when I lift weights, or drive somewhere, or do laundry. It’s probably saved my life, because podcasts keep me awake when I’m driving home at 2am after carousing with friends. I like that word, carousing.

Why they’re great

You learn unique stuff. Since 90% of my reading time is spent on blog posts about startups or China, I don’t branch out much. But with the Podcasts app, I listen to everything from Dan Carlin discussing the Mongol rise under Genghis Khan to Bill Simmons and Cousin Sal predicting NFL lines to This American Life interviewing people at popular highway rest stops. It’s intellectual potpourri.

You learn in a different way. My preferred learning style is reading. That’s why I’m obsessed with clipping articles and with my Kindle ebooks. It’s also why in elementary school I was named the “person who always had a book in his hand”. You can tell I was quite the popular 3rd grader. Podcasts force me to learn by listening, which balances out the mindless feed-reading and email-surfing that I do on my laptop and stretches my brain.

You’re more productive in your downtime. This is a harder argument to make, because you could argue that downtime is necessary for your brain to relax and free-associate, which is why Gretchen Rubin has a rule that she doesn’t use her phone when she’s on the subway, bus, car, or taxi. She says it’s because all her best big ideas have come in that downtime. But its harder to argue listening to that Hardwell set for the 27th time is equally productive.

What I listen to

Every episode of these:

1. Bill Simmons’ BS Report (except when he discusses Breaking Bad, because I usually haven’t seen the latest episode…there’s too much good TV!)
2. Dan Carlin’s Hardcore History (in particular, his mind-blowing 5-part series on Genghis Khan and the Mongol Empire)
3. 60-Second Mind and 60-Second Health (improve your life in 60 seconds? I’m there!)
4. New York Times Book Review (I skip the boring reviews)
5. This American Life (there’s something about Ira Glass’s voice and the way he tells stories)

Some episodes of these:

1. The Adam and Dr. Drew Show (I was obsessed with Loveline but this podcast is sometimes too “Adam Carolla bitch-fest”)
2. 60-Second Space, Earth, and Science
3. Freakonomics Radio
4. NPR: TED Radio Hour

Pick-and-choose from these:

1. Here’s The Thing with Alec Baldwin
2. Common Sense with Dan Carlin
3. The Dr. Drew Podcast
4. Dan Pink’s Office Hours

Occasionally, I’ll go through Loveline, This American Life, and Fresh Air with Terry Gross archives and download interesting episodes. I would share a list with you, but it’s a pain to find the right links and I usually delete the mp3s when I’m finished.

Starting today, I’ll keep a current page of subscribed podcasts. Check there for the latest, since there’s an ~5% monthly turnover.

Pretty please?

The worst part of podcasts is that if I hear something great, like this beautiful Jesus and MLK story, it’s difficult to clip that section, annotate it, and share it. Written text wins here. Can someone please solve this problem?

Alrighty readers

I hope you give podcasts a shot, and if you do, try the Podcasts app or Stitcher. Perhaps audiobooks will be the topic of a future post. Here’s one of my favorite audiobooks, courtesy of Tim Ferriss.

If you listen to great podcasts not mentioned here, please share. Thanks for taking 6 minutes to read this post!

1-Page Cheatsheet: Language Intelligence by Joseph Romm

Language Intelligence by Joseph RommYou’ll get a lot from reading this one: 1-page cheatsheet to Language Intelligence by Joseph Romm [Amazon Kindle].

Why Language Intelligence

It’s well-written, reads fast, and includes famous things like the Bible, Lincoln, Shakespeare, Lady Gaga.

Unless making a conscious effort, we tend to take language for granted. I use “language” here to mean the use of words in communication.

We write, we read, we speak, we listen, and like driving a car, 80% is done in a sort of cruise control. Yet those who are GOOD at controlling words wield enormous power. Romm explains WHO those people are, HOW they do it, and WHY it works.

Read his summary if you read nothing else:

1. Use short, simple words.
2. Repeat, repeat, repeat. Repetition is the essential element of all persuasion.
3. Master irony and foreshadowing. They are central elements of popular culture, modern politics, and mass media for a reason—they help us make sense of the stories of our lives and other people’s lives.
4. Use metaphors to paint a picture, to connect what your listeners already know to what you want them to know. Metaphors may be the most important figure as well as the most underused and misused.
5. Create an extended metaphor when you have a big task at hand, like framing a picture-perfect speech or launching a major campaign.
6. If you want to avoid being seduced, learn the figures of seduction. If you want to debunk a myth, do not repeat that myth.

From Romm’s Wikipedia:

Romm is an American author, blogger, physicist and climate expert who concentrates on methods of reducing greenhouse gas emissions and global warming…Romm was elected a Fellow of the American Association for the Advancement of Science. In March 2009, Rolling Stone magazine named Romm to its list of “100 People Who Are Changing America”. In September 2009, Time magazine named him one of its “Heroes of the Environment (2009)”, calling him “The Web’s most influential climate-change blogger”.

Lessons and Highlights

Insight #1: rhetoric is used by the greatest thinkers and in the greatest works of all-time

Similarly, every great songwriter—our modern bards—inevitably masters rhetoric since rhetoric itself came from the oral tradition of the great bards like Homer.

In ancient Athens, all citizens needed to excel at public speaking because every citizen was required by Greek law to speak in his own behalf in court.

The King James Bible (KJV) is a masterpiece of rhetoric:

That the King James Bible did become a textbook of rhetoric will soon be evident: Many of the most famous examples of every figure of speech can be found in its pages. That the Bible would be a textbook of rhetoric was ordained, since the translators were every one a university-trained language scholar with a far more extensive formal education in rhetoric than Shakespeare, who, after grammar school, was purely self-taught.

Among our presidents, Lincoln was the most active student of rhetoric:

Lincoln worked hard to teach himself elocution and grammar. He studied the great speechmakers of his time, like Daniel Webster, as well the great Elizabethan speechmaker, the Bard of Avon. Lincoln continued his passion for poetry and Shakespeare throughout his entire life. He spent hours reading passages from Shakespeare to his personal secretary, John Hay, and the artist F. B. Carpenter.

Insight #2: shorter words are better

“The shorter words of a language are usually the more ancient,” as Churchill explained.

At the end of the debate, Reagan introduced a key question, a rhetorical question, that has since been repeated by countless candidates. He asked the audience to imagine itself at the polls and about to make the key decision. His words are worth repeating at length to hear just how much you can say with short words repeated often: “I think when you make that decision, it might be well if you would ask yourself, are you better off than you were four years ago”

Insight #3: repeat your words repeatedly; rhyme is sublime

The most watched YouTube video of all time is “Baby,” in which teen sensation Justin Bieber repeats the alliterative title an astounding fifty-four times.

Michael Deaver, the Karl Rove of the Reagan presidency, said in 2003 of the Bush White House: “This business of saying the same thing over and over and over again—which to a lot of Washington insiders and pundits is boring—works. That was sort of what we figured out in the Reagan White House. And I think these people do it very, very well.”

All these years after the 1995 O. J. Simpson murder case, defense attorney Johnnie Cochran’s phrase “If it doesn’t fit, you must acquit” still sticks in the mind.

It works brilliantly to rally a nation at war in Churchill’s famous 1940 speech: “We shall fight in France, we shall fight on the seas and oceans, we shall fight … in the air…. We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills….” We can hear these powerful words echo in our heads because Churchill understood that “every speech is a rhymeless, meterless verse.”

Perhaps the most elegant—and certainly one of the most popular—figures of repetition is chiasmus: words repeated in inverse order. Chiasmus is a great source of aphorisms. Mae West famously said, “It’s not the men in my life, it’s the life in my men.” Ray Bradbury advised writers, “You have to know how to accept rejection and reject acceptance.”

Insight #4: great speakers and writers use irony, from Shakespeare to Seinfeld

4 types of irony: Socratic irony, Verbal irony, Dramatic irony, Irony of Fate (poetic justice)

Socratic irony is the strategy of the master orator who denies eloquence, claiming to be an ordinary Joe, a plain-spoken man of the people.

Cleverly, Antony himself uses the word “honorable” ten times in this one speech. He repeatedly says Brutus is an honourable man and that all of the conspirators are honourable. His irony is increasingly blatant: “When that the poor have cried, Caesar hath wept; Ambition should be made of sterner stuff: Yet Brutus says he was ambitious; And Brutus is an honourable man.” With this drumbeat, Antony convinces the crowd that there was no justification for killing Caesar, which in turns means the murder was a dishonorable act.

Dramatic irony applies mainly to audiences—such as theatergoers or TV watchers—who know (or are told) the significance of words and actions when the characters do not. […] For instance, Shakespeare’s Iago tells the audience plainly in several early soliloquies that he is a dangerous liar plotting to destroy Othello and the other major characters. So we hear dramatic irony each time one of those characters calls him honest Iago or trusts him. We, the audience, know what’s going on, but Othello and the others don’t.

Poetic justice of all kinds is extremely common in popular culture. At the most basic level, in the vast majority of TV shows, movies, plays, and books, good triumphs over evil. Good is rewarded, evil is destroyed, criminals are captured, boy gets girl.

Insight #5: foreshadowing works well because…well, keep reading to find out ;)

The golden rule of speechmaking is “Tell ’em what what you’re going to tell ’em; tell’em; then tell ’em what you told ’em.”

Foreshadowing and ominatio are the foundation upon which the Bible’s scaffolding of rhetoric was built […] Jesus himself makes many prophecies.

Ultimately, the reason foreshadowing works, and the reason we can expect more of it in popular culture and political coverage is that we like to believe that people’s individual lives have a circularity, a consistency—a pattern.

Insight #6: use metaphor to enter the language Olympics

“To be a master of metaphor,” Aristotle writes in Poetics, is “a sign of genius, since a good metaphor implies intuitive perception of the similarity in dissimilars.”

Metaphors are one of the best ways to verbally connect to visual people, and those with high language intelligence are good at painting pictures with words—the green-eyed monster that is jealousy. […] Metaphors aid in memory a second way: They require the hearer or reader to think more, to light up more brain circuits, to figure out the connections and what they mean.

Elton John says in his tribute to Princess Diana (a revision of his tribute to Marilyn Monroe) that she lived her life “like a candle in the wind.” Lady Gaga’s uber-hit “Poker Face” is an extended metaphor of love as a poker game.

Insight #7: use extended metaphor to win a Gold Medal

Extended metaphor is, for me, the most important rhetorical device. This figure is at the heart of some of Lincoln’s greatest speeches. It pumps the life blood into Shakespeare’s greatest plays.

The Gettysburg Address may be the greatest extended metaphor in the English language, with Lincoln turning the bloody battle into a symbolic national crucifixion, although that facet of the speech is rarely taught.

In 2011, Lady Gaga explained her song-writing philosophy: “I just like really aggressive metaphors—harder, thicker, darker and my fans do as well.”

The power of frames and extended metaphors—the reason why smart orators use them—is that they cannot be overturned merely by presenting contrary facts. Let me repeat that: Facts cannot fight false frames. You must fight metaphorical fire with metaphorical fire. “One of the fundamental findings of cognitive science is that people think in terms of frames and metaphors,” writes linguist Lakoff.

Insight #8: rhetoric – like all tools – can be used for “good” and “bad”

The dark side of rhetoric was well-known—and well-feared—in ancient Greece. The term “Sophists” originally applied to those who taught rhetoric (and other subjects) for pay. The Sophist Protagorus boasted he could make the weaker cause appear to be the stronger. Hence sophistry, the term for disingenuous arguments.

Seduction, like persuasion, is a two-step dance for a master of rhetoric. First, a seducer must convince you that he or she is a trustworthy person, a person who shares your values and speaks your language. […] Once a would-be seducer has established he is trustworthy, that he is a plainspoken, straight-shooting person who means what he says and says what he means, then he can safely start saying what he doesn’t mean.

Rumsfeld is particularly good at asking questions that he then answers: “Is it [post-war Iraq] going to be as efficient as a dictatorship? No. Is it going to be vastly more desirable? You bet.”

The authors found that rather than deny a false claim, it is better to make a completely new assertion that makes no reference to the original myth. It takes a lot of message discipline to do this, but if you want to debunk a myth, you need to focus on stating the truth, not repeating the myth. Richard Nixon said, “I am not a crook,” and only his final word still rings in our ears.

General tips

I’ve come to realize that the single most important part of any blog post is the headline.

The second most retweeted tweet of 2010 was from the rapper Drake: “We always ignore the ones who adore us, and adore the ones who ignore us.”

We should all minimize the use of negative suggestions in everyday life. […] when you make an important phone call to someone who is busy, don’t ask, “Are you busy?” or, “Is this a bad time to talk?” as the words “busy” and “bad time” will ring in their ears. Ask, “Is this a good time to talk?”

That’s it, folks

Here’s a list of all 1-page cheatsheets, and a list of all books!