The Absent Superpower by Peter Zeihan (31 highlights)

For context, I highlighted so much of the book that Kindle stopped storing my highlights, so I could only share a subset below.

The book – and his other writings, he’s quite prolific – is well worth reading if you’re into geopolitics and global trade. At the very least it’ll challenge some of your assumptions and viewpoints.

A small selection of highlights below:

  • Americans are panic-prone. Every country has a series of early experiences that shape the national mindset. For the Americans it was century-long pioneer era: for the cost of a used car in today’s dollars, Americans could Conestoga the family out to the Midwest, break ground, and within six months be exporting grain for hard currency. It was the greatest cultural and economic expansion in human history, and it taught Americans that things will get better every single year.
  • Kids […] don’t factor economically in the modern age. They used to serve as free labor on farms, but once most populations relocated into urban environments children essentially transformed into luxury goods. Think of them as more expensive Shih Tzus.
  • As the American economy evolves into a dynamic, service-oriented system, as careers give way to jobs, jobs give way to part-time work, and as part-time work gives way to hobbies that happen to generate income, the Yers are actually fairly well-prepared socially, politically, and psychologically for the new era.
  • GenX is roughly one-fifth smaller than the Boomers —considering that GenX is younger, they should be one-quarter bigger —an imbalance so extreme that GenX will not outnumber the Boomers until most of the Xers are in their sixties.
  • Like most Americans I wasn’t really sure why the Americans had walked away from the Cold War without so much as the memory of a limp while Russia was a dismembered mess. Even today Americans flinch more visibly when they think of Vietnam than they do when they think of Russia, a country that still possesses the nuclear wherewithal to end American existence.
  • the vast swathes of internal Chinese territories are physically isolated and thus painfully poor. Adding political complications to the mix, most of China’s minority groups live in the interior and most of them are not exactly thrilled to be living in the People’s Republic. The interior is home to the remaining 600 million Chinese.
  • China has a local fuel—brown coal—and has it in abundance. Consequently, in most of the past 20 years, China has added more coal-burning capacity than most of the rest of the world combined despite lip service to international climate goals and rising domestic dissatisfaction with pollution levels.
  • NAFTA may have its faults, but its economic success in Mexico has made net Mexican migration to the U.S. negative for a decade because it gives Mexicans jobs. Smash the agreements that employ Mexicans, and two results among many will be vast increases in drug flows and illegal migration as Mexicans find it harder to find a 9-to-5.
  • In about a decade, instead of living in a world where the Americans are the most powerful force for global stability, they are likely to be the most powerful force for global instability.
  • Canada knows the United States intimately, while the United States barely registers what’s going on north of its border. (The only country that even comes close to studying the United States as intently is Israel)
  • Canada’s riven geography means every Canadian province trades more with the United States than with the rest of Canada
  • Chinese People universally despise North Korea, and would drop NK in a moment if Beijing would simply give it more than a second thought.   However, the fear China uses again and again is simple;  Let North Korea fall and refugees will flood across.  Ok. Fair enough.  However, the unspoken fear is that American combat divisions will simply race up to the border and dig in
  • With their rich cultural history, the Iranians consider themselves not only the natural leaders of the region, but also the peak of the human experience. In contrast, the Saudis are a Bedouin family that just happened to cut a deal with the British at the right time and have yet to celebrate their centenary celebration. Yet they command the world’s largest oil industry, wield power that is global in scope, and are the custodians of the Holy Cities.
  • Desert life is hard, and maintaining a social structure in the desert is harder still. One of the many ways in which the Saud clan coped was the adoption of an ultra-strict version of Islam, which glorified combat and tightly regulated personal freedoms. Locals call it Salafist Islam while many outsiders know it as Wahhabism, referring to the movement’s founder, one Sheikh Ibn Abdul Wahhab.
  • Unsurprisingly, Japan now suffers under the economic weight of supporting the world’s oldest population: Japanese labor costs—the highest in Asia and among the highest in the world—nudge up a bit higher every year and the country now purchases more diapers for adults than for children. Combined, these intermingled crises have manifested as seven recessions in under 25 years.
  • The Indian geography is a complex one, riddled with river valleys, deserts, plains, mountains, hills, swamp, and a mix of coastline styles. But one feature always stands out: the Ganges Basin. Set in the oddity of a temperate zone that knows no true winter, the plain’s outstanding fertility and multiple potential growing seasons generates the largest volume of calories per acre per year of anywhere in the world. However, the Ganges itself is not navigable. The result is fantastically high rates of population growth, but fantastically low capital generation per capita. Massive populations, but crushing poverty.
  • The United States is a maritime nation. Its most strategically relevant military arm is its Navy. The core of American strategic doctrine has always been about controlling the oceans and using that control to shape global events to its liking.
  • local labor forces are very attractive because they are higher skilled than their price point would suggest—particularly in Vietnam, which boasts that magic mix of modern urban centers like Ho Chi Minh City and rural zones combined with a far-above-global-average educational standards.
  • …the American retrenchment is but one of three massive shifts in the global the order. The second is the rapid greying of the entire global population. Fewer people of working age translates directly into anemic, decaying economies — enervating global trade just as the Americans stop guaranteeing it. Third and finally, the American shale revolution has changed the mechanics — if not yet the mood — of how the Americans interact with the energy sector.
  • The end of American dependence upon extra-continental energy sources does more than sever the largest of the remaining ties that bind America’s fate to the wider world, it sets into motion a veritable cavalcade of trends: the re-industrialization of the United States, the accelerated breakdown of the global order, and a series of wide-ranging military conflicts that will shape the next two decades.
  • Without petroleum there would not be a meaningful agricultural industry — and in that I mean everything from the growing of crops to the harvesting of crops to the transport of foodstuffs from farm to table.
  • In 1920 Congress passed the Jones Act, which barred any ship from plying the American waterways that was not American-built, American-owned, American-captained, and American-crewed.
  • The American system, with the Greater Midwest and Mississippi network at its core, is not only the richest piece of territory in the world, it also is the single-most secure.
  • You can lay most of the financial bubbles (and busts) of the past two decades at the Boomers’ feet — everything from dot-com to Enron to subprime to Brazil, Russia, India, and China — all were only possible because the Boomers were ignoring risk in the quest for that extra 1% of yield.
  • The Japanese economic breakdown of 1990 wasn’t demographic in origin, but Japan has since aged past the point that it will again be a consumption-led economy. Ever.
  • As soon as 2022, Germany, Belgium, Greece, Austria, and Italy will not be past just the point of not just demographic recovery — they and more have already crossed that threshold — but financial and economic recovery as well.
  • Japan, Korea, and Taiwan has never covered more than a tiny percentage (typically less than 1%) of their energy needs.
  • Since the 1990s television power demand is down by 35% despite massive increases in quality and size. Dishwashers use 40% less electricity, air conditioners 50% less, refrigerators 60%.
  • …it isn’t just the United States that is dipping into nativism. Japan is amending its constitution to make it easier to bomb people. China is crowning a new Mao. Britain voted itself out of the European Union. The Turkish president’s leadership makes Donald Trump seem shy by comparison, Poland’s government exudes the worst characteristics of Pope Innocent III and Kanye.
  • Russian security only comes from conquering everyone nearby in order to establish buffers around the Russian core.
  • the Russians often have to find ways to motivate their conquered populations — or more to the point, to intimidate their subjects into accepting the role the Russians demand of them. The Russians do this with a deep, intrusive, and cruel intelligence service. Under Lenin it was the Cheka, under Stalin the NVBD, and Brezhnev the KGB, after the Cold War the FSB, and now it’s the FSB backed up with the social-monitoring techniques Edward Snowden brought with him from the American NSA.

“Not one syllable of what Hemingway has written can or will be missed by any literate person in the world.”

I enjoyed this NYT collection of terrible reviews for now-classic books. Of course hindsight is 20-20, and honest critique in any form is difficult – but it still feels good to poke some fun at those silly critics.

For something similar in the VC world, check out Bessemer’s famous anti-portfolio.

Favorites below:

“Shall we frankly declare that, after the most deliberate consideration of Mr. Darwin’s arguments, we remain unconvinced?” On the Origin of Species, by Charles Darwin (1860)

“The average intelligent reader will glean little or nothing from it … save bewilderment and a sense of disgust.” Ulysses, by James Joyce (1922)

“This Salinger, he’s a short-story guy.” The Catcher in the Rye, by J.D. Salinger (1951)

“As discouraging as a breakfast of cold porridge.” Collected Poems, by W.B. Yeats (1896)

“There are two equally serious reasons why it isn’t worth any adult reader’s attention. The first is that it is dull, dull, dull in a pretentious, florid and archly fatuous fashion. The second is that it is repulsive.” Lolita, by Vladimir Nabokov (1958)

“Not one syllable of what Hemingway has written can or will be missed by any literate person in the world.” Across the River and Into the Trees, by Ernest Hemingway (1950)

“‘Catch-22’ has much passion, comic and fervent, but it gasps for want of craft and sensibility.” Catch-22, by Joseph Heller (1963)

Notes from Neil Gaiman’s Masterclass on fiction writing: “The best short stories are the last chapter of a novel I didn’t write”

If you haven’t read @neilhimself, start with The Graveyard Book (Newbery, Carnegie winner). An incredible story and a singular storyteller.

Here are my edited notes from his Masterclass:

  • For story ideas, you can take fairy tales but flip the perspective: eg, from her Stepmother’s perspective, Snow White could be a villain, a vampire princess, with a necrophiliac prince, and the stepmother is a HEROINE for trying to save the world
  • He writes down random, everyday conversations – as fodder for the mental “compost heap”
  • Jerry Garcia: “Style is the stuff that you get wrong”
  • He wrote a children’s book at 22, never saw light of day – much later, he went back to read it, and he realized that a very small piece of it really sounded like him – but the rest didn’t
    • “The voice was there, I just had to do a whole lot more writing”
  • He wrote maybe 100-200 first pages, short stories, setups, characters
    • Eventually he realized he had to start finishing them – the improvement was QUANTUM
  • He thinks a lot about what kind of narrator will be telling the story, what kind of writing voice he’ll use
  • Whenever he’s stuck, he ask “what does my character want?” this is always your way through – you can put two of the strongest and most developed characters together, have them battle over what they want, discuss it, search for it, find it
    • Characters always get what they NEED, not what they WANT
    • Give them explicit and conflicting desires – each character wants something, and they should clash
  • “A good short story is a magic trick”
  • “The best short stories are the last chapter of a novel I didn’t write” – Roger Zelazny (sp?)
  • Give each character at least one distinguishing characteristic – sounds obvious, but most new writers don’t have the confidence to do it – you don’t want your characters to sound and act indistinguishable outside of their names!
    • Can be jewelry, hair, behavioral tics, tall vs short, fat vs skinny, accents, words or phrases they like to use (mono vs polysyllabic), what they eat
  • The Graveyard Book is “the Jungle Book but in a graveyard”, inspired by walking with his 2-yo son through a graveyard one day, and noticing how comfy his son was riding his little tricycle among the headstones
    • Had the idea at 25 yo, wrote the first chapter, realized his chops weren’t there yet, and came back to write it 20 years later (!)
  • “Once a thing is jotted down, it’s rotting away – usefully – on the compost heap of my imagination, and they’re there if I need them”
  • Don’t listen to people who tell you to avoid exposition and description – there are no rules other than to TELL A GREAT STORY
  • Humor
    • “Whenever you’re writing, you want some humor, because humor is recognition”
    • Humor is also surprise
    • Humor is funny words eg, the word “lard”
    • Where in the sentence a word lands can make the difference in whether it’s funny or not funny
  • What are your reader’s expectations? What are they there for?
  • Understanding genre is a HUGELY valuable tool
  • For writing graphic novels / comics, he starts with thumbnails – literally a book of blank paper, and begins sketching and writing
    • The key units of info are the PANEL and the PAGE – which is why he mocks out each page like a comic book
    • Writes a letter to the illustrator to inspire them, give context, describe characters, develop goals
  • E L Doctorow: Writing a novel is like driving through the fog with one headlight out
  • Neil recommends EXPLODE onto the page, all your thoughts, ideas, then you start shaping and structuring
  • He likes to take long breaks between phases, especially when he’s stuck – do other things – then come back to it, re-read it with fresh eyes, preferably printed out
  • For him, the most important step is between FIRST and SECOND DRAFT
    • Ask yourself: what’s it about? Then, do more of what it’s about, do less of what it’s not about
    • “The process of doing a second draft is process of making it look like you knew what you were doing all along”
  • When people tell you it doesn’t work for them, they’re right; and when people tell you how you should fix it, they’re almost always wrong – know the difference
    • Usually when something is wrong, the fix comes earlier
  • Rules to getting published (via Robert Heinlein)
    1. Write
    2. Finish
    3. Share it with someone who can publish it
    4. Listen to their feedback, make changes
    5. Continue writing
  • On bad days, you’ll feel like a very tired bricklayer
  • But the funny thing is, when something of yours gets published, and you read the work, you realize that there really isn’t any difference between the words you wrote on the good days, and those you wrote on the bad days…and that’s incredibly humbling
  • Get so good that nobody can reject you…but expect and be ok with rejection
  • What are a writer’s responsibilities? Or of anyone who creates art?
    • Neil shares incredibly sad anecdote about someone committed suicide, and left a note that said, “The Sandman did it” (the Sandman is one of Neil’s most famous works)
    • But it turns out, it wasn’t a suicide, his boyfriend had murdered him, and left a fake note…and then the boyfriend also killed himself

Highlights from The Everything Store about how Amazon was built: “If you’re not good, Jeff will chew you up and spit you out. And if you’re good, he will jump on your back and ride you into the ground.”

Brad Stone’s The Everything Store was a good book about Amazon’s journey. Like most long and successful journeys, the details are messy, but Brad is evenhanded and thorough at reporting and analyzing the facts.

Below are some of my favorite highlights, copied verbatim from the book, which I also bought from Amazon, and read on my Kindle app lol.

HIGHLIGHTS:

They agreed on five core values and wrote them down on a whiteboard in a conference room: customer obsession, frugality, bias for action, ownership, and high bar for talent. Later Amazon would add a sixth value, innovation.

As Amazon’s growth accelerated, Bezos drove employees even harder, calling meetings over the weekends, starting an executive book club that gathered on Saturday mornings, and often repeating his quote about working smart, hard, and long.

“There are two kinds of retailers: there are those folks who work to figure how to charge more, and there are companies that work to figure how to charge less, and we are going to be the second, full-stop,” he said in that month’s quarterly conference call with analysts, coining a new Jeffism to be repeated over and over ad nauseam for years.

Kim Rachmeler shared a favorite quote she heard from a colleague around that time. “If you’re not good, Jeff will chew you up and spit you out. And if you’re good, he will jump on your back and ride you into the ground.”

He gave Blue Origin a coat of arms and a Latin motto, Gradatim Ferociter, which translates to “Step by Step, Ferociously.” The phrase accurately captures Amazon’s guiding philosophy as well. Steady progress toward seemingly impossible goals will win the day. Setbacks are temporary. Naysayers are best ignored.

He simply refused to accept Amazon’s fate as an unexciting and marginally profitable online retailer. “There’s only one way out of this predicament,” he said repeatedly to employees during this time, “and that is to invent our way out.”

Bezos believed that high margins justified rivals’ investments in research and development and attracted more competition, while low margins attracted customers and were more defensible.

Bezos was clearly nervous about Netflix’s gathering momentum. With its recognizable red envelopes and late-fee-slaying DVD-by-mail program, it was forging a bond with customers and a strong brand in movies, a key media category. Bezos’s lieutenants met with CEO Reed Hastings several times during Netflix’s formative years but they always reported back that Hastings was “painfully uninterested” in selling

“Jeff does a couple of things better than anyone I’ve ever worked for,” Dalzell says. “He embraces the truth. A lot of people talk about the truth, but they don’t engage their decision-making around the best truth at the time. “The second thing is that he is not tethered by conventional thinking. What is amazing to me is that he is bound only by the laws of physics. He can’t change those. Everything else he views as open to discussion.”

“When given the choice of obsessing over competitors or obsessing over customers, we always obsess over customers,” he said

Target had outsourced its online operations to Amazon in 2001 but the relationship was far from perfect, with joint projects frequently falling behind schedule. “We had no resources to build infrastructure for Target,” says Faisal Masud, who worked on the Target business at Amazon. “It was all about Amazon first and Target next.”

He told business-development vice president Peter Krawiec not to spend over a certain amount to buy Quidsi but to make sure that Amazon did not, under any circumstances, lose the deal to Walmart.

“For different reasons, in different ways and to different degrees, companies like Apple, Nike, Disney, Google, Whole Foods, Costco and even UPS strike me as examples of large companies that are well-liked by their customers.” On the other end of spectrum, he added, companies like Walmart, Microsoft, Goldman Sachs, and ExxonMobil tended to be feared.

Regret, that formidable adversary Jeff Bezos worked so hard to outrun, hangs heavily over the life of his biological father.

The entire company is scaffolding built around his brain—an amplification machine meant to disseminate his ingenuity and drive across the greatest possible radius. “It’s scaffolding to magnify the thinking embodied by Jeff, to the greatest extent possible,” says Jeff Wilke when I bounce that theory off him. “Jeff was learning as he went along. He learned things from each of us who had expertise and incorporated the best pieces into his mental model. Now everyone is expected to think as much as they can like Jeff.”

It is easy to draw a straight line from the vision he had back then to the Amazon of today. There were a few little wobbles and detours in places, but really I don’t know any other company that has created such a juggernaut that is so consistent with the original ideas of the founder. It is almost like he fired an arrow and then followed that arc.

“The Internet is disrupting every media industry, Charlie,” he said. “You know, people can complain about that, but complaining is not a strategy.”

Dieter Ram’s 10 Principles of (Life) Design

You could probably replace “Good design is…” with “A Good Life is…” in the list below and retain most of the meaning and use…

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough down to the last detail
  9. Good design is environmentally friendly
  10. Good design is as little design as possible