New Rules for the New Economy, written in 1997 (almost 30 years ago!)
He describes 12 principles for the changing world, I’ll briefly describe them here:
1. Law of Connection – every object will have a chip, and they’ll all be connected
2. Law of Plenitude – predicts network effects to all these connections, and falling prices for goods
3. Law of Exponential Value – predicts exponential growth in the value of these connected networks
4. Law of Tipping Points – changes will happen earlier and earlier, and recognizing them will become harder
5. Law of Increasing Returns – the network will accrue greater value, greater everything
6. Law of Inverse Pricing – the prices for everything will fall, and we will invent new pricey things
7. Law of Generosity – “in the Network Economy, follow the free”
8. Law of the Allegiance – join the network, feed the network, become the network
9. Law of Devolution – old markets and industries will be destroyed as more valuable new markets and industries are created; let go
10. Law of Displacement – the economy will slowly be absorbed into the web
11. Law of Churn – disruption becomes the new norm
12. Law of Inefficiencies – think bigger, imagine more, and the network will reward it