Podcast notes – Demis Hassabis (CEO of DeepMind) – Lex Fridman

This podcast made me feel very stupid, and very inspired.

Turing test – in 1950s, Turing didn’t mean it to be a rigorous formal test, more of a philosophy experiment, didn’t specify things like parameters of test, how long test should last, etc

More modalities than just language to express intelligence eg physical movement

Played chess at 4, earnings from winning a chess competition let him buy a computer
Bought programming books, started making games, felt they were a magical extension of your mind

“AI is ultimate expression of what a machine can do or learn”

At 12yo he got to chess masters level, the process of learning chess makes him think a lot about thinking and about brains

“Chess computer handbook” by David Levy – explained how chess programs were made

First AI program he built was on his Amiga, programmed Othello

Wrote game called “Theme Park” with a core AI, sandbox game, reacted to players, every game was unique

He designed and wrote AI for games in 90s – at the time, game industry was cutting edge of tech (GPUs for game graphics, AI, John Carmack)

“Black and white” game – train a pet, and depending on how you train it, it would be more or less kind to others, powerful example of reinforcement learning

DeepMind – core part of strategy from start was to use games to test how well AI is doing, if the ideas are working
Eg, Go – clear rules and win conditions, humans have played for thousands of years, easy to test how good is your system vs human players
Part of why their AI has progressed so quickly – by developing against games

“Chess is drosophila of intelligence” – Gary Kasparov
Many AI researchers have all wrote chess AI programs

DeepBlue beating Kasparov was a huge moment – he was in college at time – came away more impressed with Kasparov’s mind than with DeepBlue (because Kasparov could play almost at the AI level, but could also do all these other things as a human, while DeepBlue at that time couldn’t even play tic-tac-toe)

What makes chess compelling as a game?
Creative tension between bishop and knight – leads to a lot of dynamism
Chess has evolved to balance those two more or less equally (worth 3 points each)
Balanced by humanity over hundreds of years

Different levels of creativity
1. Lowest level is interpolation – averaging everything you see (eg, “an average looking cat”)
2. Next is extrapolation – AI coming up with a new move in Go that no one’s seen
3. Out of the box innovation – coming up with a new game entirely – AI nowhere close to this yet

Currently AI can do 1 and 2 but not 3
For 3, if you were to instruct an AI to create a game, you’d say “come up with a game that takes 5 minutes to learn, but lifetimes to master, aesthetically beautiful, and can be completed in 3-4 hours”
We can’t abstract high level notions like that to AIs (yet)

AI could be used to make current games better by taking game system, playing millions of times, and then improving the balance of rules and parameters – give it a base set + Monte Carlo tree search – takes humans many years and thousands of testers to do it

His first big game was theme park, amusement park – then whole cities – and Will Wright’s made SimEarth simulating the whole earth

“Simulation theory” – doesn’t believe it, in sense that we’re in a computer simulation / game, but does think best way to understand physics and universe is from computation perspective – information as fundamental unit of reality instead of energy or matter
Understanding physics as information theory could be valuable

Roger Penrose – Emperor’s New Mind – he believes we need quantum, something more, to explain consciousness in the brain
Most neuroscientists / mainstream biologists haven’t found any evidence of this
While continually classic Turing machines keep improving – and DeepMind / Demis work is champion of this
Thinks universal Turing machines can eventually mimic human brain without Penrose need for something more

Something profoundly beautiful and amazing about our brains – incredibly efficient machines, in awe of it
Building AI and comparing to human mind will help us unlock what’s truly unique about our minds – consciousness, dreaming, creativity
Philosophy of mind – there haven’t been the tools, but today we increasingly have them

Lex – Universe built human mind which built computers to help us understand universe and human minds

Protein folding – AlphaFold 2 solved it
Proteins = essential to all life – workhorses of biology, amazing bio-nano machines, specified by genetic sequence, in the body they fold into 3D structure (like string of beads folded into a ball)
The 3D structure determines what it does – and drugs must understand this to interact with it
Structure maps to function, and is specified by amino acid sequence
Unique mapping for every protein – but it’s not obvious – and almost infinite possibilities
Can you by studying the sequence, predict the 3D structure?
Takes 1 PhD student an entire PhD to predict one protein
But AlphaFold 2 can do it in seconds now – over Christmas can do it over entire human proteome space (!!)
Biologists can now lookup protein 3D structure in a google search

AlphaFold was most complex and meaningful system they’ve built so far
Started on games (AlphaGo, AlphaZero), to bootstrap general learning systems
His passion is scientific challenges – AlphaFold is first proof point
30 component algorithms needed to crack protein folding
About 150K protein structures had been found – that was their training set
Would put some of AF’s best predictions back into training set to accelerate training
AF2 was truly end to end – from amino acid sequence directly to 3D structure, without needing all the intermediary steps – system is better at learning the constraints on its own instead of guiding it

AlphaGo – learning system but trained only to learn Go
AlphaZero – removed need to learn from human games – just play with itself
MuZero – didn’t even need to give rules, just let it learn on its own

Started DeepMind in 2010 – back then no one was talking about AI, people mostly thought it doesn’t work (even at MIT)
If all professors tell you you’re mad, at least you know you’re on a unique track
Founding tenets / trends
-Algorithmic advances (reinforcement learning)
-Understanding about human brain (architectures, algos) improving
-Compute and GPUs improving
-Mathematical and theoretical definitions of intelligence

Early days – ideas were most important – deep reinforcement learning, transformers, scaling those up
As we get closer to AGI, engineering and data become more important
**For large models – scale is clearly necessary but perhaps not sufficient

DeepMind – purposely built multi-disciplinary organization – neuroscience + machine learning + mathematics + gaming, and now philosophers and ethicists too
“A new type of Bell Labs”
DeepMind itself is a learning machine building a learning machine

Top things to apply AI – biology and curing diseases (AlphaFold), but it’s just beginning
Eventually simulate a virtual cell (maybe in 10 years) – “that’s my dream”
Drugs take 10 years – target to drug candidate – maybe it can be shortened to 1 year with this, AlphaFold as first proof point

Math is perfect description language for physics
AI as perfect description language for biology (!)

Open-sourced AlphaFold (including data) – max benefit to humanity – so many downstream applications, better to accelerate research and discovery, used by 500K researchers (almost every biologist in the world!), amazing fundamental research, almost every pharma company is using it, “gateway drug to biology”

Also open-sourced MuJoCo – purchased it explicitly to open source it

One day an AI system could come up with something like General Relativity (!)

Big new breakthroughs will come at intersection of different subject areas (DeepMind = neuroscience + AI engineering)
We just don’t understand what it’d be like to hold the entire internet in your head (imagine reading all of Wikipedia, but much much greater) – no one knows what will result

Nuclear fusion – believe AI can help
In any new field, talk to domain experts for collaboration
What are all the bottleneck problems? Think from 1st principles
Which AI methods can help
Problem of plasma control is great example – plasma is unstable (mini-sun in a reactor), want to predict what plasma will do next, to best model and control it
They’ve largely solved it with AI, and now looking for other problems in fusion

Simulating properties of electrons – if you do it, you can describe how elements and materials work (fundamental to materials science)
Would like to simulate large materials – approximate Schrodinger’s equation

His ultimate aim for AI – to build a tool to help us understand the universe – to test the limits of physics
A true scientist – the more you find out, the more you realize you don’t know
Time, consciousness, gravity, life – fundamental things of nature – we don’t really know what they are
We treat them as fact and box them off – but there’s a lot of uncertainty about what it is
Use of AI is to accelerate science to the maximum – imagine a tree of all knowledge – we’ve barely scratched surface, and AI will turbocharge all of it – understanding and finding patterns, and then building tools

If you’re good at chess, you still can’t come up with a move like Garry Kasparov, but he can explain the move to you – potentially AI systems could understand things we could never by ourselves, and then explain it and make it useful for us

We’re already symbiotic with our phones and computers, Neuralink, and could augment / integrate with these AI

His current feeling is we are alone (no aliens)
We could easily be a million years ahead or behind in our evolution, eg, if meteor that destroyed dinosaurs came earlier or later – and in a few hundred years, imagine where we’ll be, AI, space traveling – we’ll be spreading across the stars; will only take ~1M years for Von Neumann systems to populate across the galaxy with that tech
We should have heard a cacophony of voices – but we haven’t heard anything
“We’ve searched enough – it should be everywhere”
If we’re alone, somewhat comforting re: Great Filter (maybe we’ve passed it)

Wouldn’t be surprised if we found single cell alien life – but multi-cellular seems incredibly hard
Another large leap is conscious intelligence
General intelligence is costly to begin with – 20% of body’s energy – a game of professional chess is same as F1 racer
Hard to justify evolutionarily – which is why it’s only been done once (on Earth)

AI systems – easy to craft specific solutions, but hard to do generally – at first general systems are way worse

Do AGI systems need consciousness?
Consciousness and intelligence are double dissociable – can have one without the other in both ways
Eg, Dogs have consciousness and self-aware but not very intelligent, most animals are pretty specialized
Eg, some AI are amazingly smart at playing certain games or doing certain tasks, but don’t seem conscious

May be our responsibility to build systems that are not sentient
None of our systems today have one iota of consciousness or sentience – way too premature
Re: Google engineer who believed their language system was sentient – Demis believes it’s more a projection of our own minds, our desire to construct narrative and agency even within inanimate systems
Eliza AI chat bots in 1960s – already fooled some people

Neuroscience – certain pre-reqs may be required for consciousness, like self-awareness, coherent preferences over time

Turing test is important, but there’s second that differ in machines: we’re not running on same substrate (humans are carbon based squishy life forms)

Language models – we don’t understand them well enough yet to deploy them at-scale
Should AI be required to announce that it is AI?

re: AI ethics, important to look at theology, philosophy, arts & humanities
Heading into an area of radical abundance and knowledge breakthroughs if we do it right – but also huge risks
Need careful controlled testing instead of just releasing into the wild, the harms could be fast and huge

Better to first build these AI systems as tools – carefully experiment and understand – before we really focus on sentience

How to prevent being corrupted by this AI power:
-Important to remain grounded and humble
-Being multi-disciplinary keeps you humble – because always better experts
-Have good colleagues who are also grounded

AI can learn for itself most of its knowledge, but will have residue of culture / values from who builds it

Globally we can’t seem to cooperate well eg, climate change
Need to remove scarcity to help promote world peace – radical abundance

AI should belong to the world and humanity, everyone should have a say

Advice for young
-what are your true passions? explore as many things as possible; find connections between things
-understand yourself – how do you deal with pressure, hone your uniqueness and skills

Perfect day in Demis’ life, habits
-10 years ago: whole day of research + programming, reading lots of papers, reading sci-fi at night or playing games
-today: very structured, complete night-owl, 11-7pm work (back to back meetings, meet as many people as possible), go home and spend time with family, 10pm-4am do individual work, long stretches of thinking and planning and some email
-quiet hours of morning – love that time (1-3am), inspiring music, think deep thoughts, read philosophy books, do all his creative thinking, get into flow, sometimes will go to 6am next day, and pay for it the next day (but it’s worth it)

Always been a generalist – too many interesting things to spend time on just one

Lex: Why are we here?
Demis: To gain knowledge and understand the universe, understand world around us, humanity, and all these things flow from it: compassion, self-knowledge

Feel like universe is almost structured to let itself be understood and learned – why are computers even possible?

If Demis could ask one question of true AGI: “What’s true nature of reality?”
Answer could be a more fundamental explanation of physics, and how to prove them out
A deeper, simpler explanation of things – leading to consciousness, dreaming, life, gravity

Podcast notes – Pat Flynn, If I Was Starting a YouTube Channel Today

Caleb (co-host)
-Posted first vid in 2013, about a random piece of technology, played around for a few years, wasn’t until he made consistent videos that he learned how to grow it
-Works closely with Pat, it’s a side biz
-General advice: The people who click your videos will be interested in the topic, they want to be there – don’t worry about people who don’t care or aren’t interested

You don’t need a fancy camera

You don’t need a huge elaborate spectacle to get a lot of views (eg, Mr Beast)

Everyone wants the magical 1M subs, but you can have a solid business in 10K+ subs range

First thing to start a YT channel – Don’t start recording right away
First, figure out who you’re creating videos for – YT will help connect you to those people!

Pat Flynn – entrepreneurship was his niche, started really focusing on it in 2018
But even entrepreneurship is too broad, so many sub topics – he gets a “come and go” audience
You want a “come and stay” audience

My YouTube channel is different because ________
(Fill in that blank)

Follow other channels and watch videos in your niche – find out what viewers like and dislike
Read the comments for research
Study the engagement graph to know what parts people watch the most and least

“If you help YouTube succeed, they will help YOU succeed”
Make “click and stick” videos – it’s all about engagement and watch time – it’s legit-bait not clickbait

YouTube knows you better than you know you

**START WITH THE TITLE** – think about the title first, then create video to support the title
Write 5 titles, and pick your favorite
If you can’t get a good title, move on to a different video
Faces generally do better – a reaction face, surprise face – especially your own face once you have somewhat of a following

Have different text in thumbnail graphic vs actual video title
These text must grab their attention!

SEO / search is lowest source of views on YT – highest is BROWSE and SUGGESTED

Thumbnail is probably most important thing – Mr. Beast at summit spent an entire talk about thumbnails, different colors and versions

Most views should come from Browse / Suggested / Search – because that’s new viewers, that’s growth

So you got people to click – now how do you guarantee they’ll stick around?
Need a good HOOK to get them to stay watching – watch Mr Beast, immediately you’re pulled into the world and know what’s going to happen
75% retention at beginning (after 30s) is good – all about the hook

“When we cringe, we learn” – so much cringe looking at your old videos, but that’s how you get better

Retention tips
-add chapter marks / bookmarks so people can jump to where they want, also helps with search results
-story – tell them what’s at stake
-add B-roll – quick transitions, variety

1K subs / 4K hours watch time unlocks monetization
Affiliate marketing is great way to get started

Pat’s been on YT since 2009 – so when he creates a new channel today it can grow quickly – but don’t compare yourself to that

Make videos about products you like, because those brands will pay attention
Timing is important – being first product review video is really helpful

Intro yourself and your channel throughout the video – don’t just rely on a big slot at the beginning

Podcast notes – Irving Azoff, Daniel Ek, and Tom Freston on the music industry

Panel is from 2014 (!)
Listened because I wanted to hear from Tom Freston

Irving Azoff

Live music has never been stronger

Recorded music as % of artist revenues has dropped from 30-40% to 5% in last 10 years

Daniel Ek – founded Spotify at 23, college dropout, rejected from Google job

Thought Napster was most amazing invention ever
Discovered so much music, but didn’t work for the artist

“Make something more convenient than piracy” and people will pay for it

Took 3.5 years to get the first licenses – lost his hair through the process (a joke)

Spotify 10M subs (vs Netflix 350M)
Music always had some form of free – unlike most tv/film
Seeing a lot of interesting global behavior – eg, turned on Turkey, saw bump in German subs because of the 4-5M Turkish people living in Germany

Spotify is a platform, not in business of direct to artists
Long successful partnerships with labels

Whenever an artist tours, their tracks always make Top 100 in that city

In Sweden, streaming took off first, and most valuable aspect Spotify provided was transparency, which gave everyone more data to better negotiate deals, for artists to understand what’s happening

Paid ~$1B that year (2014) for rights (to labels)

Listeners can follow artists – now artists have direct communication with fans

Streaming is biggest change since inception of recorded music

Tom Freston – led MTV for many years

Started MTV with no experience, no money, but a team that was passionate about music

Record industry notoriously resistant to change, resisted all new media formats including stereo

Once you get young artists, discover you can sell records, the record companies change their minds

Any enduring youth business always comes from outsiders – MTV, Vice

More music than ever, but doesn’t drive culture same way as 80s, 90s – tech culture seems to have replaced it

Used to think people would never watch sitcoms on phones – but that’s what the kids do now

Podcast notes – Castos founder Craig Hewitt – host Rob Walling

Guest: Craig Hewitt – Castos founder (public and private podcast hosting tool, 13 employees)

Podcast stats are broken – different download numbers across different services

Both podcast analytics startups Chartable and Podtrac were recently acquired by Spotify
Spotify is a closed podcast ecosystem

Rob believes in competitive market, if open software is the best, it will win (eg, WordPress/Automattic)
Felt it was offensive when Spotify walled off their podcasts – “something that was once open is no longer”

“Open source creates community-based accountability”

Rob gets podcast data from Blueberry, Chartable, Castos

Why is podcast data hard?
-Castos benchmarks their analytics with Podtrac to make sure data is in range (~10% range)
-There’s a lot of bot traffic to remove
-Podcast analytics services only have visibility when the file is downloaded – can’t see how long they listen, how they interact with the file
-Spotify has that closed loop – takes file, distributes locally, have their own app, so 3rd party analytics can’t see Spotify user activity

20-40% podcast listening audience on Spotify – more international, more younger audience

Apple recently launched podcast analytics – helpful indicator but not very accurate

A lot of podcast apps are quite privacy focused – won’t share their user behavior / listening data back to publishers or analytics services

Podcasts will be built into all cars, planes – still quite early

Podcast notes – STEPN founder Yawn Rong on Blockcrunch

Guest: STEPN founder Yawn Rong

Move to earn game

**Now 700K DAUs, will break 1M DAUs in June

Yawn is based in Australia

Lifestyle app with game + social elements

Walking or running to earn tokens

Download Android or iOS app, setup wallet (biggest user hurdle), deposit crypto (currently support SOL or BNB)
Buy sneakers to start earning

Sneakers have different qualities, types, and attributes
Want it to be like RPG, level up your sneakers
Get healthier body thru the process

Entry price now is $600-800 for floor price common sneaker

Considered free to play, but having no barrier to entry has its own troubles
**Rather have higher barrier to entry, then reduce it (eg, thru a rental market)

Revenue comes from buying / minting NFT sneakers
Users refer friends
Move to earn / health & fitness is a broader audience than play to earn / current NFT gaming
Thus can grow for a very long time

**Need external energy to inject into system – like the sun providing energy to Earth

Saw Bored Apes’ success – importance of social value – people willing to show off, community

Partner with sneaker brands

Two tokens
GST – in-game token, infinite supply – minting to create new sneakers, onboard new users
GMT – governance, platform token for future things they’ll build, finite supply

Trying to discourage speculation – people hoarding GST to pump price
Implementing dynamic pricing for GST to reduce speculation, because retail users get burned, and don’t want sneaker mint costs to be too high

Started as gameFi – but saw that it’s speculative, death spiral – so pivoted away
**Lifestyle app has more social element – want a vibrant running community
Doing 5-10 offline events in Japan, Australia, Spain, US
Web3 wallet interaction is weak, but bringing people together offline is powerful
Then they’re willing to pay for social features in-app, impress friends & community

Now they’re making money
As app grows, they’ll make less – but they’ll have exercise habit, and have community / social connections
People new to crypto will be impressed with earning $10-50/day
Today that money is provided by STEPN, but in future more and more of the earnings will be provided by ecosystem partners (sneaker brands, health & lifestyle brands)

FTX auction – Taiwan buyer bot sneaker for 2500 SOL – donated to charity

**Sneaker is an advertising billboard
Can make celebrity sneakers, branded sneakers

**Use sneaker as social identity
Will release Panda Skin sneaker design
Will work like NFT PFP images (profile photos)

Most gamefi having trouble bootstrapping new users – because it’s still limited to just crypto natives
Games are difficult because you must create your own narrative and world
Axie design is difficult to change, lots of dependencies

Focused on product – hands-on with all bugs, user feedback, iterate quickly
**Simple lightweight frontend to move fast, focus on robust backend
Product & community orientation
Spent a lot of time to refine ideas, cut clutter, focus on system design — haven’t made significant changes since launch
Have experienced game producers on team
Still building according to their roadmap – have lots of modules they plan to add – new badge system, additional items
“Walk for an hour, make $500” – very simple message, don’t want that to change

Moat is user-based
For new app, who’s paying that “earn” part of play to earn? It’s from other users. So you need users who want to hold the token, want to purchase tokens
Initial need is financial returns, but will stay for the community
How you kick off the “earn” is very important, initial missteps can cause a lot of problems

**Strongest advocates for STEPN are those who never exercised before – see the changes to body, energy, diet

GPS track to prevent just using a treadmill
Temporarily allow multiple phones
But anti-cheating is very important – otherwise hackers / bots can print money
Working continuously to improve

Chose walking and running because it’s the most broad accessible exercise
Even bicycle requires having access to a bike

Biggest milestone is getting 10s of millions of web2 users to web3, using STEPN app + STEPN wallet
STEPN as their first web3 experience, then provide more complex / deeper web3 experiences
Want to be web2>web3 gateway