Podcast notes – Mr. Beast on Lex Fridman: “Subscribers is a vanity metric”

Started notes ~an hour in

If he interviews job applicants who say their goal is movies or some other thing, instant rejection – YouTube should be THE goal

$100K is around max prize giveaway that most captures attention – above that, diminishing returns

First time in western social media you can go viral on all platforms with same content (short viral video)

Viral videos is a teachable skill

Lex: crucial part of your success is idea generation – others don’t put enough ideas on paper

Every 6 months, you should look back and be embarrassed by your old videos – otherwise you’re not learning enough

Need to be endlessly learning – will go on walks and call people to learn stuff

If new channel, what should you do?
“Just fail”
Your first 10 videos will not get views
Just start uploading
Make 100 videos and improve something every time – better script, better editing, better thumbnails
Maybe by 101st video you’ll have some views and can get serious
No such thing as a perfect video – every little thing can be improved

Create best ideas – then determine if they’re doable (don’t let practicality stop you)
eg, when they gave away a $10M island, really had to find creative methods to find a worthwhile island

It’s about intuition – you know your viewers the best, you spent most time on your content, trust your gut

His typical viewer: “a teenager boy that plays video games”
But if 30% of his viewers are women, and a video gets 100M views, that’s still 30M women (!)

Elon said “We want to limit the amount of regrettable minutes people spend on Twitter”

Lex: “I follow the thread of curiosity”

Lex: “I’m against centralized censorship and shadow banning”
Beast: agrees shadow banning should be transparent, you should let people know

Antarctica video
-during summertime the sun never goes down
-named a mountain that wasn’t named
-lucked out with warm weather

Process eg, Stand in circle for 100 days
-figure out idea, act on inspiration
-need independent crew for those 100 days
-need 10 cameras rolling all times – trailer, cameras, house

Process, 100 adults v 100 kids
-did 100 boys v 100 girls, people loved it, wanted to do more
-lots of shooting problems eg, room with bad acoustics

Earlier on, if video did bad, he’d be devastated, cry over it
Now he’s much better about it, just figure out how to improve and move on

Earlier on, spent 24 hours on deserted island – but didn’t like the footage
So scraped it, went back and spent another 24 hours LOL

Videos where weather is very hot, or filmed on water – he suffers a lot more (gets sea sick)

“Once you get over fear that you’ll wake up one day and be irrelevant”
Some creators go a little mentally insane during this process

Subscribers is vanity metric – doesn’t really correlate with views

If goal is to be super successful entrepreneur, you either need be WORKING or recharging / resting to recover
Need to find balance
Used to overwork and hate rest / downtime

Optimal day – going down list of his 8 companies, go thru biggest pain points for each (eg, Beast Burgers, Beast Charity, etc)
Delegated most day to day to his teams

For younger first time biz owners
-whenever he hires from traditional industries (eg, Disney) – they just don’t get it – YT is its own new thing
-doesn’t wanna get trapped in bubble of what works today
-shouldn’t start experimenting only when you plateau / start declining – could get even worse
imperative to experiment while you’re still growing / winning

Beast Burgers
-just started as an experiment, didn’t plan to run a restaurant chain

Always wanted to do Feastables, hasn’t been any innovation in American snacks in a long time
“Feastables is just crushing”
Wal-Mart – didn’t think they’d do this kind of revenue
Had to stop promoting for awhile due to supply chain issues
Expect to 10x in 2023

November recommended reads

Absolutely incredible long profile of MBS, Saudi Arabia’s de facto king. He’s like Kim Jong Un, but much richer, and actually driving significant change. Significant to whom, is the question

https://www.theatlantic.com/magazine/archive/2022/04/mohammed-bin-salman-saudi-arabia-palace-interview/622822

MBS rebuked me when I called this attitude “moderate Islam,” though his own government champions the concept on its websites. “That term would make terrorists and extremists happy.” It suggests that “we in Saudi Arabia and other Muslim countries are changing Islam into something new, which is not true,” he said. “We are going back to the core, back to pure Islam” as practiced by Muhammad and his four successors. “These teachings of the Prophet and the four caliphs—they were amazing. They were perfect.”

A great newsletter on global affairs through the lens of finance and macroeconomics. Adam Tooze’s output is astounding.

https://adamtooze.substack.com/p/chartbook-174-finance-and-the-polycrisis

The effect of US financial shocks on really large economies like China is relatively muted. So too for France and, surprisingly, the UK. But Germany feels American shocks heavily, as heavily, indeed, as Canada and almost as heavily as Mexico.

Another great newsletter, this one on all things China, through local (Mandarin Chinese) news sources.

https://sinocism.com/p/protests-covid-xis-diplomacy-national

Since the start of the pandemic China has had several waves of massive outpourings of online anger, especially around the death of Dr. Li Wenliang, the Shanghai lockdown disaster and the Guizhou bus tragedy. But that virtual anger about Covid policies and censorship, among other things, did not cross into real world protests. Until the last few days, as people gathered publicly to express their anger and frustration in Shanghai, Beijing, Wuhan and other cities, and at many college campuses around the country.

More on Mr. Beast and his incredible business success. Willy Wonka self-promo + Walt Disney ambition. He doesn’t capture, he IS the zeitgeist

https://www.shopify.com/blog/mrbeast-business-backstory

In the earlier days of his channel, Jimmy would spend all day on Skype analyzing videos with other aspiring YouTubers. They called their group Daily Masterminds. From 7 a.m. until 10 p.m., they would break down the anatomy of each other’s videos, study popular YouTubers, and brainstorm ideas. Jimmy credits these group calls with helping him perfect his craft and intricately understand his audience.

Gambling gray markets + regulatory arbitrage + people desperate for economic opportunity

https://restofworld.org/2022/cambodias-scam-mills/

Linh Ne came to Bavet in 2021 at 17 years old, she said, accepting a typist job through Facebook. To cross the border, she pushed through forested areas and waded through a ditch filled with waist-high water; only on arrival did she realize she’d been recruited to a scam company that emulated the shopping platform Tiki. Her employers asked her to defraud Vietnamese shoppers, and she said that when she refused, they starved her. She was sold after two weeks to a second company conducting a romance scam, where her boss gave her a guide to manipulate clients.

A weekly newsletter with an insider’s view of crypto news

https://page1.substack.com/p/round-tripping-677

The same relative level of energy and emotion that occurs in bull markets, has to then be inversely mirrored in bear markets for finality to occur…perhaps crypto is slowly becoming contrarian again…there will be aftershocks in the market and likely some final contagion…crypto did not need a bailout here, bad actors failed and will be punished…we have no doubt a recomposition will occur and narratives will shift again in time…’this too shall pass

Semiconductors = the oil of the metaverse

https://www.zerohedge.com/economics/2020-most-traded-global-good-was-not-crude-oil-semiconductors

Since 2015, semiconductors have taken the top rank for the most traded good, representing 15% of total global goods trade

I read this once every few months. I love articles that completely change your view on a topic you *thought* you understood. If you want to *actually* understand proof of work, this is a must read

https://grisha.org/blog/2018/01/23/explaining-proof-of-work

And there is the crux of it: The difficulty in finding a conforming hash acts as a clock. A universal clock, if you will, because there is only one such clock in the universe, and thus there is nothing to sync and anyone can “look” at it. It doesn’t matter that this clock is imprecise. What matters is that it is the same clock for everyone and that the state of the chain can be tied unambiguously to the ticks of this clock.

Some recent reads and my brief commentary (Shein, Areopagus, Do Kwon, Mr Beast)

Great weekly newsletter, a sort of Western cultural history buffet:
https://culturaltutor.com/areopagus

Mr. Beast is the new Disney. Attention = money and Beast is the king of YouTube attention and has proven people will attentively follow him into other products even if it’s as dumb and unrelated as chocolate bars
https://www.axios.com/2022/10/25/mrbeast-youtube-fundraising-merch-restaurants

Surprise — that opaque Chinese company with the insanely cheap clothing is opaque for a reason and pays its workers insanely cheap(ly)
https://www.thecut.com/2022/10/shein-is-treating-workers-even-worse-than-you-thought.html

I also took notes on this interview and…yes. Impressive levels of self-denial
https://www.coindesk.com/layer2/2022/10/19/do-kwons-beautiful-dark-twisted-fantasy-world
my notes: https://kevinhabits.com/podcast-notes-do-kwon-on-unchained-even-to-this-day-im-proud-of-work-we-didvalues-we-tried-to-defend/

What do words like “capitalism” and “free market” even mean anymore (aware that I sound like a libertarian purist curmudgeon here)
https://www.zerohedge.com/markets/one-bank-makes-stunning-discovery-bank-japans-ycc-broken-and-soon-entire-jgb-market-will

Podcast notes – Pat Flynn, If I Was Starting a YouTube Channel Today

Caleb (co-host)
-Posted first vid in 2013, about a random piece of technology, played around for a few years, wasn’t until he made consistent videos that he learned how to grow it
-Works closely with Pat, it’s a side biz
-General advice: The people who click your videos will be interested in the topic, they want to be there – don’t worry about people who don’t care or aren’t interested

You don’t need a fancy camera

You don’t need a huge elaborate spectacle to get a lot of views (eg, Mr Beast)

Everyone wants the magical 1M subs, but you can have a solid business in 10K+ subs range

First thing to start a YT channel – Don’t start recording right away
First, figure out who you’re creating videos for – YT will help connect you to those people!

Pat Flynn – entrepreneurship was his niche, started really focusing on it in 2018
But even entrepreneurship is too broad, so many sub topics – he gets a “come and go” audience
You want a “come and stay” audience

My YouTube channel is different because ________
(Fill in that blank)

Follow other channels and watch videos in your niche – find out what viewers like and dislike
Read the comments for research
Study the engagement graph to know what parts people watch the most and least

“If you help YouTube succeed, they will help YOU succeed”
Make “click and stick” videos – it’s all about engagement and watch time – it’s legit-bait not clickbait

YouTube knows you better than you know you

**START WITH THE TITLE** – think about the title first, then create video to support the title
Write 5 titles, and pick your favorite
If you can’t get a good title, move on to a different video
Faces generally do better – a reaction face, surprise face – especially your own face once you have somewhat of a following

Have different text in thumbnail graphic vs actual video title
These text must grab their attention!

SEO / search is lowest source of views on YT – highest is BROWSE and SUGGESTED

Thumbnail is probably most important thing – Mr. Beast at summit spent an entire talk about thumbnails, different colors and versions

Most views should come from Browse / Suggested / Search – because that’s new viewers, that’s growth

So you got people to click – now how do you guarantee they’ll stick around?
Need a good HOOK to get them to stay watching – watch Mr Beast, immediately you’re pulled into the world and know what’s going to happen
75% retention at beginning (after 30s) is good – all about the hook

“When we cringe, we learn” – so much cringe looking at your old videos, but that’s how you get better

Retention tips
-add chapter marks / bookmarks so people can jump to where they want, also helps with search results
-story – tell them what’s at stake
-add B-roll – quick transitions, variety

1K subs / 4K hours watch time unlocks monetization
Affiliate marketing is great way to get started

Pat’s been on YT since 2009 – so when he creates a new channel today it can grow quickly – but don’t compare yourself to that

Make videos about products you like, because those brands will pay attention
Timing is important – being first product review video is really helpful

Intro yourself and your channel throughout the video – don’t just rely on a big slot at the beginning