Startup advice that’s too good not to share: “More than one benefit is a negative”

Advice from the legendary Andy Rachleff (Wealthfront, Benchmark) on how to find product market fit:

  • Savor surprises
  • Look for the good and double down on it
  • Stealth doesn’t matter
  • Don’t evaluate your growth hypothesis until you confirm your value hypothesis
  • The best ideas can come from the most unlikely team members
  • Word of mouth trumps promotion
  • Slowing decay can be more valuable than adding users
  • More than one benefit is a negative
  • Foolishness is the price of genius

See @daveambrose twitter thread for the complete list and more! :-)

2020 Personal Bible – updates and excerpts (The Onion, startup pivots, Price of Tomorrow, Octalysis, and Kevin Kelly)

My personal bible is a pdf doc where I save my favorite article excerpts, book highlights, and wisdom notes. I try to read a little bit of it every day.

Here’s an explanation of why I do this. And here’s the latest copy you can download.

Below are all of my recent additions to the bible since the last major update.

The Onion founding editor’s writing rules [source]

1. Concept is king

“Your concept — and I would equate that with your headline or title — is the flag you’re raising, it’s the shingle on your door. And if it’s not a good concept or the right concept, then you’re sunk before you’ve even written a word.”

2. The key to quality is quantity

“This is how professionals work,” said Dikkers, “because they understand that most of what they write is dreck.”

[…]

4. Ruffle some feathers

“Thing is, Horatian satire isn’t really remembered because it’s toothless,” said Dikkers. “It might get a lot of laughs today but it’s not going to live in our cultural memory. Only satire that angers or offends people will be remembered.”

from Roger Dickey’s blog [source]

Unsurprisingly, many great consumer products were experiments, side projects, or pivots:

Twitch spun out of Justin TV

Slack was an internal tool for a game called Glitch

Twitter was a podcasting network called Odeo

Zynga originally wanted to be a toolbar company

Instagram was a Foursquare competitor called Burbn

Youtube started as a video dating site

Pokemon Go was originally Field Trip, a startup within Google to test location based functionality

Facebook evolved from FaceMash, a “Hot or Not” for Harvard college students

The Price of Tomorrow by Jeff Booth [highlights]

As my friend Thuan Pham, the chief technology officer of Uber, recently said to me over breakfast, “I am a firm believer that talent is distributed evenly around the world, but opportunities are not.”>

The only thing driving growth in the world today is easy credit, which is being created at a pace that is hard to comprehend.

Deflation, put simply, is when you get more for your money—just as inflation is when you get less for your money.

As the theorist Nassim Nicholas Taleb writes in Antifragile, “we notice what varies and changes more than what plays a larger role but doesn’t change. We rely more on water than on cell phones, but because water does not change and cell phones do, we are prone to thinking that cell phones play a larger role than they do.”

Deflation is being caused by technology and, because of that, it will ride the same exponential wave that technology does. That means that the rate of deflation (without printing more money) will only accelerate from here.

The government doesn’t actually have more assets; it’s just representing its assets with more units of currency, which means each unit of currency is worth less—like cutting a pizza into twelve slices instead of eight, or dividing an estate between ten heirs rather than nine.

Octalysis gamification framework by Yu-kai Chou [source]

1. Epic Meaning & Calling – the feeling of being chosen to do something greater than yourself 

2. Development & Accomplishment – when you’re challenged to develop skills and make progress

3. Empowerment of Creativity & Feedback – the infinite creativity and possibilities of Legos

4. Ownership & Possession – the drive to collect, accumulate, customize 

5. Social Influence & Relatedness – the need to meet and impress people 

6. Scarcity & Impatience – when you want something because you can’t have it

7. Unpredictability & Curiosity – surprise & delight, variable rewards 

8. Loss & Avoidance – fomo, fear of something gained being taken away

8 bits of Kevin Kelly’s 68 Bits of Unsolicited Advice [source]

Being enthusiastic is worth 25 IQ points.

A worthy goal for a year is to learn enough about a subject so that you can’t believe how ignorant you were a year earlier.

Gratitude will unlock all other virtues and is something you can get better at.

Everyone is shy. Other people are waiting for you to introduce yourself to them, they are waiting for you to send them an email, they are waiting for you to ask them on a date. Go ahead.

To make something good, just do it. To make something great, just re-do it, re-do it, re-do it. The secret to making fine things is in remaking them.

Perhaps the most counter-intuitive truth of the universe is that the more you give to others, the more you’ll get. Understanding this is the beginning of wisdom.

Anything real begins with the fiction of what could be. Imagination is therefore the most potent force in the universe, and a skill you can get better at. It’s the one skill in life that benefits from ignoring what everyone else knows.

You really don’t want to be famous. Read the biography of any famous person. 

Highlights from Albert Wenger’s World After Capital

Capital is becoming abundant. So we should be able to provide everyone with enough capital to lead a decent life.

Attention is replacing capital as the key finite resource. So we must learn how to better save and spend our attention.

Knowledge is humanity’s most valuable collective asset. So we should do everything we can to create and share more knowledge (including creative knowledge like music and art).

Those are some of my takeaways from reading Albert’s book. It has echoes of Kevin Kelly’s writing (such as What Technology Wants), Jeff Booth’s predictions (from The Price of Tomorrow), and pmarca / a16z’s techno-optimism (build more stuff to eat the world).

Oh, it’s also free because it’s a work in progress. He’s writing the book in public.

Below are some interesting highlights, all verbatim:

What evolution is to DNA, critical inquiry is to knowledge: a process of mutation and selection that over time separates good ideas and good art from bad ones.

Capitalism, with its emphasis on markets, cannot be used to allocate attention due to intrinsic limitations. Prices do not and cannot exist for the most important activities we should be allocating attention to.

We are not far away from a point in time when we have enough capital for anyone in the world to learn anything. The binding constraint here is not capital but the availability of affordable content and the time to learn (and to teach).

One way to appreciate just how far we have come is to note that the first time smartphones became available was only in 2000. By 2017 over 8 billion smartphones had been produced and shipped and there are currently over 2 billion smartphone users in the world.

The second foundational issue is extreme uncertainty. Because prices aggregate information, they fail when no such information can exist. There are events that are so rare or have not occurred at all yet that we have essentially no information on their frequency or severity.

Knowledge is the essential human project. We are the only species on planet earth that has created knowledge. This is also why I include art and music in my definition of knowledge.

A study conducted at Princeton analyzes how much public support for a policy influences the likelihood of that policy being enacted in the United States. It turns out that for the bottom 90% of the population their preferences have no influence on outcomes. Only the preferences of the wealthiest 10% of the population matter. Even within the 10% whose preferences matter, there is a huge concentration.

the Industrial Age was full of negative externalities, such as pollution, which resulted in over production; the Knowledge Age is full of positive externalities, such as learning, which implies under production.

When you calculate how much money is required to provide a UBI for everyone in the United States based on the 2015 population size, you wind up with about $3 trillion annually. While that’s a huge number, it only represents about 17% of the size of the economy as measured by 2015 GDP

As citizens, we should be outraged that our own governments are spending our money to restrict our Informational Freedom. Imagine, as an analogy, if the government in an earlier age had come out to say “we will spend more taxpayer money so that you can call fewer phone numbers in the world.”

More generally, I believe copyright can be dramatically reduced in its scope and made much more costly to obtain and maintain. The only automatic right accruing to content should be one of attribution. The reservation of additional rights should require a registration fee, because you are asking for content to be removed from the Digital Knowledge Loop.

A funny writer teaches us how to write well (and funny)

This was a great and easy advice-interview on how to write, from a corporate blog of all places. The advice comes from Scott Dikkers, The Onion’s longest serving editor in chief. If you don’t know The Onion, please read this piece of genius.

Below are some verbatim nuggets of gold:

1. Concept is king

“Your concept — and I would equate that with your headline or title — is the flag you’re raising, it’s the shingle on your door. And if it’s not a good concept or the right concept, then you’re sunk before you’ve even written a word.”

2. The key to quality is quantity

“This is how professionals work,” said Dikkers, “because they understand that most of what they write is dreck.”

[…]

4. Ruffle some feathers

“Thing is, Horatian satire isn’t really remembered because it’s toothless,” said Dikkers. “It might get a lot of laughs today but it’s not going to live in our cultural memory. Only satire that angers or offends people will be remembered.”

[…]

10. Know your joke and make sure the reader knows your joke

“Readers want to know they’re in the hands of a master who is going to manipulate them,” he said, “the way Spielberg does in his movies. He takes you on a ride, through the highs and lows.

Highlights from The Price of Tomorrow by Jeff Booth: “The only thing driving growth in the world today is easy credit, which is being created at a pace that is hard to comprehend.”

I start a lot of books these days but quit somewhere in the first act. But I finished Jeff’s new book The Price of Tomorrow in a relatively frenzied week, because he makes a compelling argument and writes in an easy manner. The book has provided me a framework to analyze and understand a critical topic (the global economy) — the ideal outcome of a great nonfiction book. Other books which have yielded similar outcomes include The Power of Habit and Alain de Botton’s writings, specifically Religion for Atheists.

I’m also reading Albert Wenger’s book in progress, World After Capital, which diagnoses the same problem (an excess of capital driving inequality and decreasing productivity growth and perverting economic incentives), but proposes a different set of solutions.

Good stuff.

Here are my highlights from Jeff’s book:

  • With digital technologies we have universal machines at zero marginal cost. All of a sudden the idea that we might be like horses, and have fewer and fewer uses, doesn’t seem quite so impossible.
  • Yes we humans can be incredibly creative and think of new things to spend our time on. But the operative question for people selling their labor is not if they can think of something to do, but if they can get paid for it. Not just get paid something, but enough to cover all of one’s basic needs.
  • As my friend Thuan Pham, the chief technology officer of Uber, recently said to me over breakfast, “I am a firm believer that talent is distributed evenly around the world, but opportunities are not.”>
  • The only thing driving growth in the world today is easy credit, which is being created at a pace that is hard to comprehend.
  • in the United States, the top 5 percent of the population now holds more than two-thirds of the wealth, while the remaining 95 percent of the population fights for their share of the other third. Just three people—Jeff Bezos, Bill Gates, and Warren Buffett—account for more wealth than 50 percent of the population.
  • Deflation, put simply, is when you get more for your money—just as inflation is when you get less for your money.
  • In 2000, the total debt in the world was approximately US$62 trillion. At the same time, the world economy in 2000 was about US$33.5 trillion. Since 2000, the world economy has grown from US$33.5 trillion to about US$80 trillion, but to achieve that growth, the total debt has grown to over US$247 trillion as of the third quarter of 2018, according to the Institute of International Finance. In other words, it has taken approximately $185 trillion of global debt to achieve $46 trillion of global growth.
  • But when a business continues to spend more than it earns, or invests its debt in things that do not provide an economic return, the debt becomes a weight on future growth as current dollars need to be allocated to pay the servicing cost of the interest or payments.
  • Dalio concludes that in the end, “Policy makers always print. That is because austerity causes more pain than benefit, big restructurings wipe out too much wealth too fast, and transfers of wealth from haves to have nots don’t happen in sufficient size without revolution.”
  • Owners of assets and those who have access to debt and leverage have been tremendous winners. So have technology companies that are using it to create monopolies
  • As the theorist Nassim Nicholas Taleb writes in Antifragile, “we notice what varies and changes more than what plays a larger role but doesn’t change. We rely more on water than on cell phones, but because water does not change and cell phones do, we are prone to thinking that cell phones play a larger role than they do.”
  • Flanders notes that the United States actually used to regulate where spitting was allowed on trains, stations, and on platforms. A 1917 conference of boards of health, held in Washington, D.C., mandates that “an adequate supply of cuspidors shall be provided” in train cars. Today, both the word “cuspidor” (meaning spittoon) and the object have virtually vanished (though Supreme Court Justices still get one). Its disappearance is not because some technology went obsolete. It is because our behavior has changed.
  • Deflation is being caused by technology and, because of that, it will ride the same exponential wave that technology does. That means that the rate of deflation (without printing more money) will only accelerate from here.
  • And when culture does change, the precipitating events can be surprisingly random and small. As the writer Charles Duhigg describes in The Power of Habit, one of the landmark events in the evolution of gay rights in the U.S. was a change, by the Library of Congress, from classifying books about the gay movement as “Abnormal Sexual Relations, Including Sexual Crimes,” to “Homosexuality, Lesbianism—Gay Liberation, Homophile Movement.”
  • Consumer spending or personal consumption (C) Investments (I) Net exports (X) Government spending (G) The mathematical formula to calculate the components of GDP (Y) is simple: Y = C + I + X + G.
  • We should ask whether those same assets would have gone up over the last twenty years if there hadn’t been $185 trillion of new capital injected into economies over that time. When that stops, which it eventually will, things will change very quickly.
  • By nature, though, quantitative easing also causes currency devaluation, even if that’s not what it’s specifically intended to do. The government doesn’t actually have more assets; it’s just representing its assets with more units of currency, which means each unit of currency is worth less—like cutting a pizza into twelve slices instead of eight, or dividing an estate between ten heirs rather than nine.