14 random thoughts on attention: Attention is finite, attention is relationship based, attention is not a commodity…

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention – Herbert Simon

Some thoughts on attention, since we talk oh so often about its importance in crypto investing:

1. A user’s attention is finite BUT — though a day is fixed at 24 hours, total attention time can increase with technological innovation and social change. Coffee — you could argue its spread created a massive net increase in society’s available attention.

Examples of tech innovation: faster internet speeds = more time for internet attention; airpods = greater ability to divide attention aka “multitask” (washing dishes while listening to All-In is increasing available attention). I guess saving time = increasing available attention.

Example of social change: how it’s increasingly common for people to use phones during dinner. Or having airpods in while interacting in public (even if sometimes perceived as obnoxious). Or rise in solo living, solo travel, all increasing available attention.

2. An influencer is an attention battery — they represent accumulated attention; roughly synonymous with “reputation” and “brand”. Anything Mr. Beast does is likely to attract peoples’ attention, but if he releases 50 extremely boring videos, attention will decline. And like a battery, he must then make good content to “recharge” his battery. Perhaps like batteries there is also a natural lifecycle and declining recharge capacity over time…

3. Attention leads to mindshare, and mindshare leads to market share

4. Intelligence is upstream of attention in the sense that intelligence influences how you pay attention. You can more easily capture a child’s attention than an adult’s, or an amateur’s attention than an expert in a given subject. This does not apply to all forms of attention, eg, it doesn’t matter how intelligent you are, you’re likely to pay attention when someone near you screams

5. Emotion is downstream of attention in the sense that you tend to have an emotional reaction after you’ve attended to something. Yet the stronger the emotion, the more likely you are to continue paying attention. So there is a feedback loop (same for #4). Attention + feedback loops is another interesting topics (briefly addressed below)

6. Attention is an investment. It has an expected ROI. It can be understood in financial terms. Notice how often we say “pay attention“. Attention has a cost, and a return. Your (paid) attention can achieve a positive ROI (such as getting your desired job because you prepared hard for it) but it can also have a negative ROI (don’t pay attention to your partner and they may very well find someone who does).

7. Attention is NOT a commodity. Each person can provide many kinds of attention, with different value, in different contexts. Tired-end-of-a-long-day attention is not the same as drinking-morning-coffee-after-8-hours-of-sleep attention. For the most part, one person’s attention is not interchangeable with another’s. An excited foreign visitor in SF pays far more attention to the Golden  Gate Bridge than a local tech worker on their 200th morning commute.

8. Attention is relationship based (in both a p2p and p2object sense). A mother’s attention to her baby differs vastly from a receptionist’s attention to a walk-in customer. The attention you pay to your favorite TV show differs vastly from the attention you pay to a new piece of music. Or is context the better word here? Or both…

9. Curation is concentrated attention — the act of curating is the art of filtering and directing attention

10. Developed markets are approaching attention saturation — just like average income levels, countries like America and Japan are squarely in the diminishing marginal returns of first world attention. Developing markets, meanwhile, have much more upside for capturing and harvesting aggregate attention.

11. Attention is a feedback loop — both externally and internally. The more attention you pay to others, the more attention you are likely to receive from them in return. The more attention you pay to certain things, the more likely you will receive intrinsic rewards (or costs). Substance addiction is an example of negative attention feedback loops. Achieving career goals is an example of positive attention feedback loops. Same with friends and enemies. Again the theme of attention-as-investment…

12. Attention is Lindy — people, events, objects that have received the most attention in the past, are likely to continue receiving the most attention in the future. The Pyramids, the Bible, Napoleon, the Godfather movies…

13. Attention is contagious — viral moments, mob behavior, fomo — these are examples of attention contagion. Celebrities, marketers, politicians all intuitively understand this.

14. Attention is probabilistic — there’s no guarantee you can get someone’s attention, and even when you have it, you likely don’t have 100% of it (the amount you have is constantly changing)

Some random ass questions

What’s the relationship between attention and timing? Is good timing the “buying low and selling high” of attention?

Is love the best form of attention? This tweet is thought provoking: The framing of “Attention Economy” is limiting. I believe we live in a Love Economy. People now want to spend their time, money, and attention on things they love, not simply things that grab their attention.

What is the relationship between attention and time? Is attention applied time? Is attention:time like electricity:fossil fuels?

How will attention evolve? A thought provoking thread:  https://x.com/anuatluru/status/1803089607560429843?s=46

Thanks for spending your attention here. Hope it had a somewhat positive ROI :) I can sometimes be found paying attention on X.

June TV and movies: highlight was Inuyashiki (a genre slasher sci fi drama)

What I watched this month…

High school of the dead — raunchy, silly violence, cliche zombie story (Zom100 is much better zombie story); watched 2/3 of season

The Gentlemen — second half of season 1 feels particularly strong; Guy Ritchie’s frenetic editing and snappy dialogue and hipster soundtrack; the stakes feel low (comfortably remote & protected British upper crust); didn’t feel a strong connection to any specific character except maybe the Asian pothead; some aspects of Saltburn

Dark Matter — interesting concept, though wished there was a more obvious antagonist; also I kept confusing which world was which when they switched without context or obvious signals (maybe intended)

Ninja Kamui — like many Japanese anime, find it hard to continue watching after premise novelty wears off; a bit Japanese John Wick

The Covenant — entertaining and heartfelt; a solid Jake Gyllenhaal performance; nice Homelander cameo; I have the impression every American military film in the last 2 decades is about the Middle East and with benefit of hindsight, it just feels more and more bizarre — like wtf were we even doing there?
Gyllenhaal remains one of my favorite Hollywood actors particularly Nightcrawler and End of Watch

High Card — another great Japanese anime premise but didn’t feel the story was building towards a meaningful climax; inspired by Kingsman (the shop is even called Wizardsman); quite camp; stopped halfway through; I wish they allowed card holders to accumulate multiple cards and thus gain greater and greater power (like Highlander…there can only be one…)

House of the Dragon S2E1 — will reserve judgment until the season is farther along; initial impression is they’re trying to give everyone equal screen time,  and with so many characters, which means you can’t really sink into any of them

Inuyashiki — easily this month’s highlight; another great Japanese anime premise, but this one also has good story, character development, plenty of twists; a weird and dark sense of humor; emotional and evocative art; your simple and eternal contrasts (young versus old; good versus evil); also maybe the most chilling depiction of mass murder psychology I’ve seen

Here was last month’s.

Recent startup, tech, AI, crypto learnings: “some of the most successful consumer products started as what we’d now call tarpit ideas. Think Facebook, Instagram, DoorDash, Yelp”

Yet, some of the most successful consumer products started as what we’d now call tarpit ideas. Think Facebook, Instagram, DoorDash, Yelp. You could argue the problems they were tackling weren’t as broadly appealing at the time, but they weren’t first in their category either. There’s hindsight bias too — they were so wildly successful that we really can’t call them tarpit ideas anymore.

Crypto’s trends from the ICO boom; to NFT summer; to socialFi, to memecoining, show me that people like to do their own research, get some sense of market advantage and then buy in size.

The iPhone’s launch in 2007, was clearly disruptive to the existing “smartphone” market controlled by Blackberry and Palm Pilot. But a few years later, the iPhone went on to disrupt nearly every industry via the creation of the mobile interface. (And we predict that a similar delayed reaction is likely to happen in generative AI as well).

The end of 2023 marked an inflection point for the presence of memes on chain. Averaging about 9,000 new tokens per day from August to November of 2023, Solana now averages more than triple that at 28,000 per day. At its peak, it topped 100,000 new tokens per day using the 30-day moving average (670,000 outright).

One general rule of technical advancement is that it’s not necessarily the most feature rich variant of a new technology that reaches the tipping point and critical mass, or even the cheapest or most available: rather, it tends to be the easiest to use.

And as Sam Altman once said, every year we get closer to AGI everybody will gain +10 crazy points.

In any case, people overrate the importance of open-source as we get closer to AGI. Given cluster costs escalating to hundreds of billions, and key algorithmic secrets now being proprietary rather than published as they were a couple years ago, it’ll be 2-3 or so leading players, rather than some happy community of decentralized coders building AGI.

If the last couple waves of startups felt like 10x improvements, AI provides what feels like a 100x better experience than the incumbent substitute (humans!) by compressing what is almost always the significant effort of hiring and managing another person, into a near instant experience that will only get better over time. To do this at a small fraction of the cost of hiring/managing that human dramatically opens up limitless use cases and therefore dramatically expands the market. If people underestimated the size of Uber’s market initially, we’re all underestimating the size of many AI startups’ opportunity.

The analogy here is to Search, another service that requires astronomical investments in both technology and infrastructure; Apple has never built and will never need to build a competitive search engine, because it owns the devices on which search happens, and thus can charge Google for the privilege of making the best search engine the default on Apple devices. This is the advantage of owning the device layer, and it is such an advantageous position that Apple can derive billions of dollars of profit at essentially zero cost.

Coinbase: Last piece of big puzzle is international expansion. 17% of revenue today. We’ve picked 10 markets. “Go deep markets”

Though the team used to run a marketing agency, working with brands like Casper in order to fund MSCHF projects, they stopped taking on clients last year. Now, they pretty much do whatever they want.

“Everything is just, ‘How do we kind of make fun of what we’re observing?’” Mr. Whaley said. “Then we have as much fun with it as possible and see what happens.”

Ethereum is a vision with a business while Solana is a business with a vision.

On the one end there are the doomers. They have been obsessing over AGI for many years; I give them a lot of credit for their prescience. But their thinking has become ossified, untethered from the empirical realities of deep learning, their proposals naive and unworkable, and they fail to engage with the very real authoritarian threat.

In the early folds of the paper—for instance, when you’ve folded it seven times and it’s still less than an inch thick—it is hard to see how it is possible that on fold fifty, a thin piece of paper could reach the sun.

we get frustrated when our wifi won’t transfer in two seconds what would have taken twenty minutes in the year 2000.

The project that has done the most on the former is perhaps Worldcoin, of which I analyze an earlier version (among other protocols) at length here. Worldcoin uses AI models extensively at protocol level, to (i) convert iris scans into short “iris codes” that are easy to compare for similarity, and (ii) verify that the thing it’s scanning is actually a human being. The main defense that Worldcoin is relying on is the fact that it’s not letting anyone simply call into the AI model: rather, it’s using trusted hardware to ensure that the model only accepts inputs digitally signed by the orb’s camera.

Modularization incurs costs in the design and experience of using products that cannot be overcome, yet cannot be measured. Business buyers — and the analysts who study them — simply ignore them, but consumers don’t. Some consumers inherently know and value quality, look-and-feel, and attention to detail, and are willing to pay a premium that far exceeds the financial costs of being vertically integrated.

When hype hit Snapchat, the product and growth loops had been maturing for months without any distortion from hype.

Rather, a useful way to think about generative AI models is that they are extremely good at telling you what a good answer to a question like that would probably look like. There are some use-cases where ‘looks like a good answer’ is exactly what you want, and there are some where ‘roughly right’ is ‘precisely wrong’.

The number of Chinese websites is shrinking and posts are being removed and censored, stoking fears about what happens when history is erased. China’s internet had 3.9M websites in 2023, down ~27% from 2017; Chinese-language websites were 1.3% of the global total, down 70% from 4.3% in 2013

https://longform.asmartbear.com/extreme-questions/
-If you were forced to increase your prices by 10x, what would you have to do to justify it?
-If you were never allowed to provide tech support, in any form, what would have to change?
-What would be the most fun thing to build? When we work on things that are fun, we work better and harder, yet are happy to do it.
-If our biggest competitor copied every feature we have, how would we still win?
-What if our only goal were to create the most good in the world, personally for our customers?

https://www.workingtheorys.com/p/software-creator

They’ll make simple software fast and at high frequency. They’ll have small teams (or no team) and engage directly with their users. Like content creators, there’ll be many kinds of software creators in many mediums. There will be short-form software creators and long-form software creators. There will be educational software creators, entertainment software creators, and lifestyle software creators.

We’ll see a lot more software as art, software as a game, software as an experience — not just software as a never-ending utility.

More software will be niche, private, personal, and local – and this will be economically rational. And just like we subscribe to our favorite content creators, we’ll subscribe to our favorite software creators too.

Late on the night of June 2nd, the Mianbi Intelligence team confirmed that the Stanford large model project Llama3-V, like MiniCPM, could recognize the “Tsinghua Simple” ancient Warring States script, “not only getting it exactly right, but also making the exact same mistakes.” This ancient script data was manually annotated by the research team after months of scanning word by word from the Tsinghua Simple, and was not publicly available, confirming the fact of plagiarism.

As an investor, the AI opportunity is obviously colossal and on a par with the invention of the internet or railroads in terms of disruption and value creation. But I think it’s likely to be “too successful” in terms of disrupting society. I believe that the effect of AI on the workforce will lead to an empowering of socialist, anti-capital dynamics in the west. So while the move is to allocate aggressively, you have to consider the reprisals to come.

Because the best possible way to find product-market fit is to define your own market.

Soon, some company will make smart glasses that sit in front of our eyes all day. We will go from 50% attention on screens to ~90%+ That’s the moment in time when the metaverse starts. Because at that moment, our virtual life will become more important than our real life.

11/ Crypto users show high present bias (~0.4) and notably low discount factor indicating a tendency toward impatience and immediate gratification

“Without a doubt, memes are becoming a universal language. Memes are shared on every social platform: Facebook, X, Instagram, TikTok, Reddit, family group chats, company Slack channels, marketing messages, celebrity feuds, etc. But if you google the market size of the meme industry, the projected value is expected to be $6.1B in 2025. This makes no sense when one meme coin (like $PEPE) has nearly that value as a market cap. Given how memes drive culture, politics, and entertainment, I’d be so bold to say that the true market size is at least 100x in size.”

one of the few people who recognized, early, the potential dangers of unaligned AGI, Musk, has switched teams, flipping from calling for a pause to going all in on—and wildly overhyping—a technology that remains exactly as incorrigible as it ever was.

Collectively, founders typically own 8–12% of max token supply with individual founders owning between 2.5–7.5% with 4–6% being most common.

Open-source will have a home wherever smaller, less capable, and configurable models are needed – enterprise workloads, for example – but the bulk of the value creation and capture in AI will happen using frontier capabilities. The impulse to release open-source models makes sense as a free marketing strategy and a path to commoditize your complements. But open-source model providers will lose the capital expenditure war as open-source ROI continues to decline.

Cailliau told Motherboard that to make this bot, he first created a large language model framework that was customized to reflect his girlfriend, Sacha’s, personality. Cailliau said he used Google’s chatbot Bard to help him describe her personality. Then, he used ElevenLabs, an AI text-to-speech software, to mimic his girlfriend’s voice. He also added a selfie tool into the code that was connected to the text-to-image model Stable Diffusion that would generate images of her during the conversation. Finally, Cailliau connected it all to Telegram using an app called Steamship, which is also the company he works at.

Software is expensive to create. You have to pay people to create it, maintain it, and distribute it. Because software is expensive to create, it has to make money. And we pay for it–software licenses, SaaS, per seat pricing, etc. Software margins have historically been an architectural envy–90+% margins and zero marginal cost of distribution.

“One of the fundamental rules of marketing is that “a confused mind always says no.”
“People won’t care about any of the success you’ve had, and they won’t follow you or your advice until they know that you’ve been where they are now.”
“If you’re neutral, no one will hate you, but no one will know who you are either.”

I still remember the days when “tokenomics” seemed cheesy af. It felt too academic, like Wall Street bros trying to enter the crypto clown arena in their suits and slacks. Now, a few short years later, tokenomics are widespread and heavily scrutinized. Attentionomics feels like a new appendage in the tokenomic arsenal.

Have said before that I believe the biggest memecoins will morph into unrecognizable monsters with chains, dexes, branded apps and more (imagine Pepechain). They will iteratively add utility (just as we saw last cycle w NFTs).

Open-source models have no feedback loop between production usage and model training, so they foot the bill for all incremental training data, whereas closed-source models drive compounding value with data from incremental usage.
If Meta differentiates their model based on their social graph or user feedback, they’ll want to capture that value via their closed products, and not share it with the world.

Cypherpunks participate in core Ethereum research and development, and write privacy software
Regens do Gitcoin grants rounds, retroactive public goods funding, and various other non-financial applications
Degens trade memecoins and NFTs and play games

Here was the last post on AI, crypto, startup, tech learnings :)

Health and fitness learnings for June: The more muscle you have, the lower your all cause mortality

First foremost — absolutely incredible essay on the bioelectric revolution in biology, thanks to my friendo Cedric for sharing it in his great newsletter:

Keep in mind a crucial point: in all these experiments, the genes of the worms are never edited. You get a wildly different functional worm with the same genes. And what’s even wilder is that some of these changes are enduring: without any further drugs or modifications, the two-headed worm produces offspring that are also two-headed, indefinitely. Think about what this means: we’ve achieved a permanent change in the structure of the worm, without changing its genes. We have transcended the genetic code and are instead learning to crack the bioelectric code of the body.

Now onto the health and fitness stuff I’ve learned this past month:

In summary walking stimulates, lymphatic system gets rid of toxins, optimizes our hormones and gets rid of bad bacteria, lowers SIBO by pushing it into the large intestines where it belongs, gravity.
https://x.com/asdrawingaf/status/1798721389525934513?s=46

Almonds are good for reducing wrinkles

The study analysed data from people aged 40 to 69 and found a causal link between habitual napping and larger total brain volume – a marker of good brain health linked to a lower risk of dementia and other diseases.

More muscle you have, lower your all cause mortality
Resistance exercise is closest thing to fountain of youth
Lift weights + Eat high quality protein

Late night food can disrupt sleep because it takes energy / muscles / systems to digest the food, which delays / disrupts sleep quality;
“Meal timing appears to be a modifiable risk factor for nocturnal awakenings and disrupted sleep.”

When we learn how to do something physical, whether it’s a karate kick or snapping our fingers, the cerebellum is hard at work. The cerebellum takes up just 10 percent of the brain’s volume, but it contains half of our neurons, which means it’s a densely packed area constantly buzzing with activity.

2/3 oz daily mushrooms = 45% less cancer risk
https://x.com/lorishemek/status/1797966646725800166?s=46

People with most saunas have lowest incidence of Alzheimer’s
Mercury detox — sauna is one of most effective ways to detox

Cold plunges — dramatically increases dopamine

Walk 15 miles a week, even if you do other exercise. There’s something special about walking that is distinct from running and other cardio. Humans are made to move slowly over long distances—it’s critical to longevity.

Stop drinking sodas and sugary energy drinks. After a few weeks you won’t miss them and a few months later they’ll seem disgusting. Sugar is enemy #1—it causes inflammation, which is the root of most disease.

Check posts categorized under Health for past updates

Cognitive arbitrage in crypto

Financial arbitrage is the act of exploiting discrepancies in price by eg, traders

Similarly, cognitive arbitrage is the act of exploiting discrepancies in perceived value of information by eg, savvy marketers (scammers are the extreme outcome of this)

In crypto such cognitive arbitrage is particularly egregious given the info asymmetry, young userbase, speed of change, and relative novelty / obscuring of the tech. FDV anyone?

Some examples:

…people care too much about market cap and not enough about liquidity (eg, memecoins, low float / high FDV)

…people care too much about the names of VCs and KOLs involved in a project, but not enough about the quality of the actual team and product (eg, KOL rounds, getting a16z or Paradigm on your cap table)

…people care too much about social activity (like how active a Discord is) but not enough about the team’s own output (measured by eg, tweets, blog posts, shipping)

…people care too much about recent price trends (24H, 30D changes) and not enough about multi year price trends (especially over the duration of a bull-bear cycle)

…people care too much about supply (like token unlocks, or token burn) and not enough about demand (like actual usage demand for a token, fee takerate)

…people care too much about yields (like staking APY) and not enough about where the yield comes from (like token inflation vs actual fees earned)

I’m sure there’s a lot more that I’ve missed, and I’ll add more as I see them…